Atari Looks To Reinvent Itself As A Mobile Games Company; Hires Former iWON/Marvel Exec... - 1 views
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Bridget Binstock on 30 Nov 11Founded in 1972 by Nolan Bushnell and Ted Dabney, Atari played a central role in the early history of video games, going on to create what are still some of the most recognizable arcade games on the planet, like Pac-Man and Pong, to name a few.
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Bharat Battu on 30 Nov 11very interesting. With the rise and widepsread adoption of mobile devices as the gateway of choice for gaming, more and more game companies are jumping on the mobile app bandwagon. With Atari shifting its focus like this, it instantly makes me think what other founding game company have or will need to do. Sega, another big name in the early gaming days, eventually had to drop out of the hardware game because it couldn't compete. It now produces game content for its former competitor's gaming hardware. And Sega now even ports lots of its classic video games from the 80s and 90s to mobile devices like the iPhone and iPad. Nintendo is still in the hardware game, but it's portable gaming hardware is now competing with directly mobile devices (& apps) head on. Nintendo's revenue and userbase is shrinking, and most analysts and observers are pointing to the rise of iOS and other mobile devices as substitutes to dedicated gaming devices. Will Nintendo still stick around using its current model- making its own gaming hardware to sell its own (highly regarded) 1st-party properties, like Mario, Zelda etc? Lots are predicting (or even encouraging) Nintendo to drop making its own hardware, and to produce content with its prized properties onto mobile devices.