Skip to main content

Home/ GW ePublishing/ Group items tagged Web advertising

Rss Feed Group items tagged

Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

  •  
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Derik Dupont

Advertising - Madison Avenue Finds Old and New Media Can Coexist - NYTimes.com - 0 views

  •  
    Marketers are using Web video along with - rather than in place of - television.
Derik Dupont

Mounting Web Woes Pummel Newspapers - Advertising Age - MediaWorks - 0 views

  •  
    The conditions in digital media, essential to just about any future growth for newspapers, are getting worse for papers.
Derik Dupont

Digital: Content Producers Adapt as Web Redefines 'Quality' - Advertising Age - Digital - 0 views

  •  
    Did the internet kill quality? Or just redefine it?
Derik Dupont

Web Publishers Left With Little After Ad Spoils Split - Advertising Age - Digital - 0 views

  •  
    The debate is over what parts of the online display-ad ecosystem, estimated to be worth $7.9 billion in 2010, are adding value for publishers or brands.
Derik Dupont

Variety Paywall To Go Up Thursday - 1 views

  •  
    LOS ANGELES — The Hollywood trade newspaper Variety is putting its Web site behind a "pay wall" starting Thursday – reserving its online content for paid subscribers and hoping its advertisers will stick around despite the smaller Internet audience. Variety plans to shut off free access gradually, asking one in 10 visitors for a user name and password that will be sent to paying subscribers.
Derik Dupont

Magazine Publishers Talk of Creating Online Ad Network - Advertising Age - MediaWorks - 0 views

  •  
    Rival magazine companies are discussing teaming up to build an ad network that would sell targeted ad space across many of the industry's web sites.
Derik Dupont

Media News: Why News Corp. and Murdoch Won't Quit Google - Advertising Age - Digital - 0 views

  •  
    Pulling media sites out of Google search results is a bold idea, but there are many reasons to think it's not the future of the web.
Derik Dupont

Why Murdoch Can Afford to Leave Google for Bing - Advertising Age - Digital - 0 views

  •  
    Web traffic only gets publishers so far in their quest for digital ad dollars. After a certain point, actually, traffic may not even matter.
Derik Dupont

New Nielsen Data Likely to Shock Some Web Publishers - Advertising Age - Digital - 0 views

  •  
    With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.
Derik Dupont

Don't Let Your Website Ruin Your Magazine's Tablet Edition - Advertising Age - MediaWorks - 0 views

  •  
    Magazines and technology pros shared new advice just weeks before the iPad arrives but months into publishers' period of great expectations for the device.
Ryan Holman

Column: It's Hard Out There For a Publisher Bootstrapped Web sites do exist, but it's n... - 0 views

  •  
    Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it's easy to assume that the only path to success is to begin by securing deals with investors who are far less interested in helping a start-up build a substantial brand as they are in realizing a return as quickly as possible. Bootstrapping simply isn't sexy anymore. But for many start-up publishers, bootstrapping is a way of life, and VC money isn't an option.
Derik Dupont

Web's Big Boost to Magazines? Selling Print Subscriptions - Advertising Age - MediaWorks - 0 views

  •  
    Magazines' biggest digital success right now may be selling print subscriptions through the web.
Derik Dupont

Pay Wall Gains at Smaller Newspapers Is Good Sign for Print - Advertising Age - MediaWorks - 0 views

  •  
    If you want to know what paid content on the web can do for newspapers' paid circulation, keep your eye on places such as Lima, Ohio and Bend, Oregon.
Derik Dupont

AP Considers Charging Online Customers More For Faster News - 0 views

  •  
    HONG KONG — The Associated Press is considering whether to sell news stories to some online customers exclusively for a certain period, perhaps half an hour, the head of the news organization said Tuesday. The AP licenses its stories and photographs to many of the Internet's main hubs, including Google, Yahoo and Microsoft's MSN, and its work also is used by hundreds of Web sites owned by newspapers and broadcasters.
Derik Dupont

Media Cache - Free vs. Paid, Murdoch vs. Rusbridger - NYTimes.com - 0 views

  •  
    The head of News Corporation and the editor of The Guardian are facing off over whether newspapers should charge for content on the Web.
Derik Dupont

Would Microsoft Web Deal Prove Lucrative for Papers? - 0 views

  •  
    Top Newspaper Publishing Stories - Editor & Publisher provides newspaper industry headlines covering emerging and important news.
Derik Dupont

Murdoch accuses Google of news 'theft' -- latimes.com - 1 views

  •  
    Escalating the battle between traditional newspapers and online news providers, media mogul Rupert Murdoch lashed out at Google Inc. and other Web companies Tuesday, accusing them of looting news articles and contributing to the industry's decline.
Derik Dupont

Get Ready for Google's New Wave Act - Advertising Age - DigitalNext - 1 views

  •  
    With Wave, Google is integrating email, instant messaging, media sharing, social networking, document creation, project management, and entertainment.
1 - 20 of 25 Next ›
Showing 20 items per page