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A fascinating investigation that raises questions about Digg's ranking algorithm; revenue models based on page views; and the ethics of media outlets inflating their page hits using social bookmarking.

Last year, magazine executives spent much of their time detailing how they planned to take their brands digital. Now,five major magazines are teaming up on a multimillion-dollar campaign touting the 'power of print.' " />

"A broad definition would burst the content farm media bubble - there are far more news sites than consumers could possibly need - which has been growing the last few years. By the same token, such a move would leave legit news sites - such as the Times - riding higher in the rankings. Google could, in other words, kill off much of the competition that has vexed traditional media on the web in a single blow."