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Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

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    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Paul Riccardi

When A Newspaper Stops Publishing In Print, What Happens To The Print Advertising Dolla... - 0 views

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    What does happen to advertising revenue when a newspaper stops printing and goes online? With strong presences already online, how can the newspapers compete in an online world?
Derik Dupont

Poll: Most won't pay to read newspapers online | Digital Media - CNET News - 0 views

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    With print newspapers striving to survive by hopping onto the Web, new Harris poll finds 77 percent of online adults wouldn't pay to read a newspaper's content online. Read this blog post by Lance Whitney on Digital Media.
Derik Dupont

Why Charging for Online Content (Mostly) Won't Work - Advertising Age - Digital - 1 views

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    Why charging for online content won't work and some online revenue model suggestions.
arnie Grossblatt

Online Literacy Is a Lesser Kind - ChronicleReview.com - 0 views

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    Starting from a study that finds different reading practices for online content and print (or scanning vs. slow reading) the author argues against the trend of increasing technology investment in education. I think the argument would profit from a publisher's perspective, one where it's vital to evaluate how the content fits (or doesn't fit) the format. Like the author, I don't want to read Middlemarch ( my favorite novel) online, nor can I imagine anyone who would or who require it read in that format. Bottom line for me - publishers have much to offer the educational establishment.
Derik Dupont

Amateurs Rivaling Professionals Online - WSJ.com - 1 views

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    In many fields, amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work online." />
Ellen Levy

Dow Jones' SmartMoney magazine goes online-only - paidContent - 0 views

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    Plagued by declining ad pages and dollars, SmartMoney, the Wall Street Journal's 20-year-old personal finance magazine, is ceasing print production and going online-only.
Derik Dupont

3 in 5 Web Users Read Online Newspapers - 0 views

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    3 in 5 Web Users Read Online Newspapers - Publisher: MarketingCharts
arnie Grossblatt

Your Privacy Online - What They Know - WSJ.com - 9 views

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    A must-read series on online privacy by the Wall Street Journal.  If you browse the web, if you write email, if you have an ISP you should know about this  
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    I know we've discussed in class how Google (and other entities) seems to know so much about us, but isn't it a bit naive to assume the opposite? We expose a piece of our private lives in every way: credit cards for example track where we go, where we eat, what we buy, and the like. Even if paying cash at places, we're signing up for list servs, blogs, campaigns, donating to charities that require contact information, filling out surveys. Given this, is it all that surprising that we are being "watched"? I don't think it's possible to function in today's society without exposing much of ourselves (when you want to pay cash somewhere, the bank knows when, where, what time of day you withdrew money), unless we change our names or deliver false information.
arnie Grossblatt

Markets Declare Truce in Copyright Wars - WSJ.com - 0 views

  • But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible.
  • his shift by Google led Peter Osnos, founder of PublicAffairs books, to wonder if the book settlement could have lessons for other owners of content. "Google has now conceded, with a very large payment, that information is not free," Mr. Osnos wrote for the Century Foundation. "This leads to an obvious, critical question: Why aren't newspapers and news magazines demanding payment for use of their stories on Google and other search engines? Why are they not getting a significant slice of the advertising revenues generated by use of their stories via Google?"
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    More on the Google-AAP settlement. Key take-away ""But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible."
Derik Dupont

MediaPost Publications Online Pay Walls Will Hurt Newspapers 12/07/2009 - 0 views

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    Online Pay Walls Will Hurt Newspapers - 12/07/2009
Ryan Holman

National Endowment for the Arts survey shows growth in online arts audience - washingto... - 0 views

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    More people are turning to the Internet for their arts consumption...seems to me that this might have implications for 1) people working in the arts (they have to market themselves too), and 2) people who want to do e-projects of various sorts (there is an audience for more complex online projects).
Thelisha Woods

Google's Chief Asks Newspapers to Test Models - WSJ.com - 0 views

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    Google's Eric Schmidt called on newspaper executives to create a "new format" for online journalism, including more personalized content.
Derik Dupont

Herald publisher predicts near-term industry shift to paid online model - Boston Busine... - 0 views

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    Herald publisher predicts near-term industry shift to paid online model
Derik Dupont

Newspapers Grapple With Online Pay Walls - Advertising Age - MediaWorks - 0 views

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    The push for newspapers to charge their online readers reached wild-rumpus status last week, as Newsday.com announced a pay wall.
Allison Begezda

The Online Price War Over Books Has a Fresh Twist (Or Two) - Media Decoder Blog - NYTim... - 2 views

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    A look at the online price war between Amazon and discount stores, such as Wal-mart and Target.
Ryan Holman

The Oatmeal: Being an Online Content Creator - 1 views

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    (Some NSFW language, heads up.) Humorous look at some of the lesser-known realities of being an online content creator. :) Happy Friday!
Ryan Holman

What Scholarly Publishers Can Learn from Bookish - 0 views

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    Bookish is a new online service for discovering and purchasing books. It's a joint venture of three of the largest trade publishers: Simon & Schuster, Hachette, and Penguin. (Penguin will shortly be merging with Random House.)
Derik Dupont

AP Considers Charging Online Customers More For Faster News - 0 views

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    HONG KONG — The Associated Press is considering whether to sell news stories to some online customers exclusively for a certain period, perhaps half an hour, the head of the news organization said Tuesday. The AP licenses its stories and photographs to many of the Internet's main hubs, including Google, Yahoo and Microsoft's MSN, and its work also is used by hundreds of Web sites owned by newspapers and broadcasters.
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