GVSU Mobile Applications and Services Lab

The magazine is launching an application that looks like a fun shopping and styling tool but is actually a savvy way to connect the magazine and its advertisers directly with readers' wallets.

U360mobile is an iPhone App for your school. U360mobile engages incoming students, current students, alumni, and fans.

1 minute ago Adam Ostrow View comments8 Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]Buzz this!8 156ShareBuzz this!8Share156 email share var shared_object = SHARETHIS.addEntry({ title: "Google Nexus One: Now With Multitouch", url: "http://mashable.com/2010/02/02/nexus-one-multi-touch/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); email share var shared_object = SHARETHIS.addEntry({ title: "Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]", url: "http://mashable.com/2010/03/16/facebook-twitter-purchase-decisions/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

A legal assault by Apple Inc. hasn’t cooled any of the fervor among makers of mobile phones for Google Inc.’s Android operating system.

37.2% are on 1.5.

NOWISM | “Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

We consider a mobile ad hoc network setting where Bluetooth enabled mobile devices communicate directly with other devices as they meet opportunistically. We design and implement a novel mobile social networking middleware named MobiClique. MobiClique forms and exploits ad hoc social networks to disseminate content using a store-carry-forward technique. Our approach distinguishes itself from other mobile social software by removing the need for a central server to conduct exchanges, by leveraging existing social networks to bootstrap the system, and by taking advantage of the social network overlay to disseminate content. We also propose an open API to encourage third-party application development. We discuss the system architecture and three example applications. We show experimentally that MobiClique successfully builds and maintains an ad hoc social network leveraging contact opportunities between friends and people sharing interest(s) for content exchanges. Our experience also provides insight into some of the key challenges and short-comings that researchers face when designing and deploying similar systems.

For Apple (AAPL), the short answer is: The iPhone will continue to apply the Macintosh method—that is, controlling all or most of the user’s experience—with similar results: smaller market share, disproportionally larger profits than the separate hardware-software crowd. More on this later.

"Mobile will become the center of your digital channel relationships," Harteveldt said, pointing to 36% of smartphone users who access the Web daily from their devices. One in four use the device to research products they will buy either online or offline. The heavy lifting needed to become an effective multichannel marketer often involves eliminating silo operations; aggregating, analyzing and acting on consumer-profile data from across the company; and integrating online and offline consumer marketing, sales and service.

In a grab for young male consumers, Pizza Hut is using social media and mobile connected devices to partner with Electronic Arts Sports and other video game companies, fight night and films such as Terminator 4.

Forrester reports that online captured 29% of consumers' reported general merchandise retail spending in the second quarter of 2009. Half of all online Americans participate in social networks, a number that has increased 46% in the past year.

Like other Android gadgets, the Droid’s app storage is limited to a meager 256MB. Yes, it comes with a 16GB SD card that can be replaced with a 32GB card, but there’s likely to be some backlash from consumers who’ve never used removable memory before. The Droid’s browser is inferior to the iPhone 3.1 Safari browser, according to MobileCrunch, with slower page loads and slightly less compliance to web standards. While the European version of the Droid — which is dubbed the Milestone — features a multitouch screen, the U.S. version does not, eliminating the ability for users to pinch and zoom as they can on the iPhone.

Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. As a result, Juniper is confidently forecasting that consumer usage of mobile coupons could potentially generate upwards of $6 billion globally in retail redemption value by 2014.

ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014