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mHealth Summit: Held Oct. 29-30 in Washington, D.C., the event explored the use of mobile technologies to improve public health.

A Survey of Platforms for Mobile Networks Research

This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.

This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.

Researcher Gaetano Borriello won the three-year grant, which includes $900,000 up front and $450,000 per year. An engineer from the company will work directly with Borriello. His project is called "Open Data: Data Collection from Mobile Devices."

Consumers’ greater willingness to shop on the mobile channel rather than buy is supported by other research. Retrevo found in February 2010 that across all age groups Internet users were at least three times as likely to research or compare prices on their phones as they were to make a purchase.

We consider a mobile ad hoc network setting where Bluetooth enabled mobile devices communicate directly with other devices as they meet opportunistically. We design and implement a novel mobile social networking middleware named MobiClique. MobiClique forms and exploits ad hoc social networks to disseminate content using a store-carry-forward technique. Our approach distinguishes itself from other mobile social software by removing the need for a central server to conduct exchanges, by leveraging existing social networks to bootstrap the system, and by taking advantage of the social network overlay to disseminate content. We also propose an open API to encourage third-party application development. We discuss the system architecture and three example applications. We show experimentally that MobiClique successfully builds and maintains an ad hoc social network leveraging contact opportunities between friends and people sharing interest(s) for content exchanges. Our experience also provides insight into some of the key challenges and short-comings that researchers face when designing and deploying similar systems.

This research proves once again that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months.

The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.

Reviews have become another key online source of information, with nearly four in 10 consumers (39 percent) indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising.

The number of people who use social networks from their smartphones skyrocketed 187%, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. Social networking is among the fastest-growing activities on mobile devices, along with search and checking news, says Jon Stewart, Nielsen's research director for technology and search.

About 65 million of Facebook's 300 million members are mobile users. Eight months ago, it was 20 million. Of MySpace's estimated 125 million members worldwide, about 25 million use mobile devices. A year ago, it was 6 million.

Locast is an innovative platform for sharing and discovering location- based user-generated videos and production quality multimedia content provided by RAI New Media.

"Mobile will become the center of your digital channel relationships," Harteveldt said, pointing to 36% of smartphone users who access the Web daily from their devices. One in four use the device to research products they will buy either online or offline. The heavy lifting needed to become an effective multichannel marketer often involves eliminating silo operations; aggregating, analyzing and acting on consumer-profile data from across the company; and integrating online and offline consumer marketing, sales and service.

In a grab for young male consumers, Pizza Hut is using social media and mobile connected devices to partner with Electronic Arts Sports and other video game companies, fight night and films such as Terminator 4.

Forrester reports that online captured 29% of consumers' reported general merchandise retail spending in the second quarter of 2009. Half of all online Americans participate in social networks, a number that has increased 46% in the past year.

Auditory contexts are recognized from mixtures of sounds from mobile users’ everyday environments. We describe our implementation of auditory context recognition for mobile devices. In our system we use a set of support vector machine classifiers to implement the recognizer. Moreover, static and runtime resource consumption of the system are measured and reported.

According to a new study from Pew Internet and American Life Project, technology does not lead to social isolation, as many often suspected. Instead, researchers found that online participation and mobile phone usage leads to people having larger and more diverse core discussion networks.

On average, a person spends 195 days of the year having mobile phone contact with others, but face-to-face interactions occur on about 210 days per year.

In addition, mobile users have around 15% more family members with whom they can discuss important matters and tend to have 25% more core network members who are not family members. Overall, those who use mobile phones have core networks that are 12% larger than those who don't.

“The Deloitte Holiday Survey found that one out of five, 19 percent, plan to use their mobile phone to assist them in their holiday shopping,” she said. “The popularity of mobile usage is evident across all age groups, with 39 percent in the 18-29 age group and 19 percent of respondents in the 30-44 age group [are comfortable with mobile commerce].”