Group items tagged

According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. As a result, Juniper is confidently forecasting that consumer usage of mobile coupons could potentially generate upwards of $6 billion globally in retail redemption value by 2014.

ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014

Social networking was found to fail to have any meaning influence on purchase decisions, although it was still viewed as helpful by shoppers, especially Gen Y.

Once inside stores, self-checkout is the most widely adopted technology used (71%),

Handheld scanners, kiosks for swiping loyalty cards to receive personalized coupons and touch screen signage showed high interest.

Google showed off on December 7 a prototype of its mobile tagging technology. The company is “QR” barcodes to more than 100,000 local businesses in the U.S. Mobile users can snap a picture of the bar codes and obtain information about that business — including reviews, coupons, and other information. (Smartphone users need an app on their phones that can read the QR codes.) In January 2009, Microsoft launched a beta of its own bar-code search technology, known as Microsoft Tag. It also introduced a free mobile tag reader. Microsoft, being Microsoft, couldn’t simply rely on the QR standard. Instead, it announed it was creating its own bar code technology that stores more information, more dynamically, offering more user choice. It’s cool that Microsoft Tag allows developers to determine the content and experience users will have by allowing choices of text, video, maps, discounts, promotions. But the lack of QR support is a deal breaker for some.

The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.

Reviews have become another key online source of information, with nearly four in 10 consumers (39 percent) indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising.

A start-up called Shopkick Inc., for example, has signed up Best Buy Co. and Macy's Inc. as launch partners for a new kind of app for iPhone and Android handsets that detects when shoppers are in or near stores and offers rewards targeted to them. Shopkick exploits the phones' location-sensing abilities—and cameras that customers can use to scan bar codes on items—to offer product information, coupons or other marketing offers when shoppers are in a convenient position to buy.