Social network users are a highly coveted group of consumers. Across all age brackets, they were more likely than average to make an online purchase, according to a May 2009 survey by Anderson Analytics.
What’s more, social network users are sharing recommendations with greater frequency than generally expected. A Q1 2009 Razorfish survey of social network users found that some 29% reported sharing their views online at least every few weeks, while 10% said they made such contributions at least every few days.