Group items tagged

I asked some of my personal heroes in mobile to write down their five most significant trends for the coming decade.

10 Mobile Trends Impacting Consumer Engagement

1 minute ago Adam Ostrow View comments8 Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]Buzz this!8 156ShareBuzz this!8Share156 email share var shared_object = SHARETHIS.addEntry({ title: "Google Nexus One: Now With Multitouch", url: "http://mashable.com/2010/02/02/nexus-one-multi-touch/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); email share var shared_object = SHARETHIS.addEntry({ title: "Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]", url: "http://mashable.com/2010/03/16/facebook-twitter-purchase-decisions/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

NOWISM | “Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

“You will see a speedy set of innovation for us in the next 6, 12, 24 months,” said Robert J. Bach, president of Microsoft’s entertainment and devices division at a news media event in New York to introduce a quick revision of the operating system called Windows Mobile 6.5. “Should we have picked up on the trends a little sooner? It’s hard not to say we should have,” he added.

According to Muse, ShopSavvy currently boasts over 3 million users who are on average performing 26 product scans per month.  These are impressive statistics when you consider that the application is available for only one platform at the moment.  But another interesting statistic, especially for retailers, is that 91% of scans are performed by users who are in a store and in “buy mode”.  

The application itself is compelling enough to the current crowd of Android owners - 75% of them have installed and used ShopSavvy.

“The ultimate competition between industry players is for control of the ‘ecosystem’ and user experience, and the owner of the ecosystem will benefit the most in terms of revenue and user loyalty,”

Ms. Shen said. “We predict that most users will use no more than five mobile applications at a time and most future opportunities will come from niche market ‘killer applications’.”