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The first teaser of the much anticipated film Kochadaiiyaan, starring superstar Rajinikanth, released on 9th September, 2013, has shaken up the online space and set multiple records. Within minutes of the launch, the teaser went viral on the internet and took the digital world by a storm, and conquered YouTube and Google. The official teaser trended for two days and has been the most popular video on YouTube. In fact, for two days before the teaser launch, #MakeWayForRajiniSir, #Kochadaiiyaan and Kochadaiiyaan were trending on Twitter, within four hours of the start of the campaign. As soon as the teaser was launched, there were 5 trends on twitter that left everyone awestruck!

B-town beauty Lara Dutta, who is currently away from Bollywood, so that she could focus on raising her child, is set to put forth her designing skills as she will soon launch her own sari collection. She says that designing is her new baby."I have done films for 10 years. This is something new that I have forayed into; so it's my new baby. I am excited about the response from the customers," said Lara, who was in Delhi to launch her second sari range in association with Chhabra 555. Married to tennis player Mahesh Bhupathi, Dutta, 35, started designing last year, and it was then she created a whole line of saris. "The second collection is far more traditional. Personally I am a big fan of Benarasi saris and many other old-age fabrics; so I wanted to make those weaves younger and contemporary. Normally, we associate Benarasi saris with our aunts and our mothers, but I wanted to give it a younger and trendy feel," she said. Even though she is seen less on silver screen nowadays, Lara has no qualms. "I think each thing has its own space in life. I enjoyed being busy. My priority is my daughter. That will always be my number one priority. Now she is getting older, so I am getting more time to celebrate and concentrate on my own work; so here I am promoting the brand as much as possible," she said. Wish you luck!

It would be a completely family affair when Shatrughan Sinha’s production house Shotgun Films’ upcoming film to launch his twin sons Luv and Kush Sinha as main lead role. The production house has also signed director Umesh Shukla for its second film that will feature Sonakshi Sinha as its protagonist. The belle, who has already proved her acting powers, is excited about the re-launch of Shotgun Films. “Everybody has their own production house today. Since we have in-house actors, director and producer, it’s all sorted. Dad later went into politics. As kids we knew he was in show business but didn't look beyond that. So it's great that today we three are reviving the banner. Dad's thrilled and proud of us,” Sonakshi beamed.Does it mean the audience will get to see father-daughter sharing screen space in the coming production ventures? Sonakshi says, “I would love to. But we have to find something that suits his booming personality, he can't do a film for the heck of it.”Shatrughan Singh, who is currently active in political services, was last seen in Hindi film Rakta Charitra, released on 2010. He has been out from film making and acting since. But his presence is quite visible in television serials. He is currently hosting Bhojpuri version of the popular game show Kaun Banega Crorepati on Mahuaa channel.While, other side Sonakshi, she is flooded with multiple projects. Her next films set for the release are Tigmanshu Dhulia's Bullett Raja, releasing on December 6 and Prabhu Deva’s R…Rajkumar, coming in theatres on November 29.

Neeraj Pandey, one of India’s finest contemporary filmmakers, today launched his debut novel Ghalib Danger at an event that was attended by the stars of his cinematic ventures.  After entertaining Indians all over the world with memorable and much-loved films like A Wednesday and Special 26, the critically acclaimed director, who is no stranger to thrillers has further explored the genre with his first book.A fictional gangster saga set in the visually eclectic Mumbai underworld, Ghalib Danger makes Neeraj one of the rare Bollywood directors who have also authored novels. Ghalib Danger revolves around the life of its main protagonist Kamran Ali. A young taxi driver by profession, Kamran stays in Mumbai and dreams of making it big someday. However a twist of fate awaited him as on an eventful day his life transforms when he saves the life of a notorious underworld don from called Mirza. As an act of gratitude, Mirza takes Kamran under his tutelage.Speaking of his book, the celebrated film writer-director and now author says, ‘Writing has always been a passion and when the story of Kamran and his world took shape in my mind, I knew that only a book would do full justice to it. It’s a story of destinies that collide and shape the world of our characters’.The launch of Neeraj’s first book was also a special occasion for some of his favourite stars to come and cheer in support. While Anupam Kher, who credits Neeraj’s as giving him two out of his top 10 roles in the form of A Wednesday and Special 26, read out a chapter from the book to a live audience, Naseeruddin Shah penned the leading quote. Manoj Bajpayee not only joined the gathering but also lent his voice to the motion poster of the book as he read out couplets from Ghalib’s work. Divyaa Dutta dropped by to wish Neeraj good luck as well.