The first teaser of the much anticipated film Kochadaiiyaan, starring superstar Rajinikanth, released on 9th September, 2013, has shaken up the online space and set multiple records. Within minutes of the launch, the teaser went viral on the internet and took the digital world by a storm, and conquered YouTube and Google. The official teaser trended for two days and has been the most popular video on YouTube. In fact, for two days before the teaser launch, #MakeWayForRajiniSir, #Kochadaiiyaan and Kochadaiiyaan were trending on Twitter, within four hours of the start of the campaign. As soon as the teaser was launched, there were 5 trends on twitter that left everyone awestruck!
