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However, in an education system and learning culture so entrenched in standardized testing, the role and value of play and games is still finding a place, which is why the backlash against gamification is problematic, not just in the backlash, but in the way it is reported and then read by those who'd prefer the way we teach our children remains the same.

My perspective until now was that gamification is simply about badges and points, great for start-ups and hot new tech companies like, Farmville, Zynga, Foursquare but not useful for everyday marketers. Having spotted some information around the demographics of social gamers this week, I was really surprised. With a little more research what appears is a whole new world with an awful lot of opportunity for the right brands.

great basic guide of gamification with implementation tips.

List of "eight kinds of fun"

Game design case studies

Game player experience design, research, and framework.

E-Learning industry is witnessing tremendous growth in terms of revenue and application. It has become a synonym for many of the learning requirements in corporates, academics and government institutions. To provide most suitable learning solutions, industry experts exploring and inventing creative methods and approaches such as Custom Learning Solutions, Rapid Learning Solutions, Gamifications, Instructor Led Training programs and blend of these methods and approaches.

This is the guild site for 3D GameLab, a quest-based learning platform. Currently in closed beta. Boise State University