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Ariane Karakalos

The Cost of "Free": Admission Fees at American Art Museums - 0 views

  • Museum theorists such as Elaine Heumann Gurian point out that admission fees may be the single biggest obstacle preventing museums from fulfilling their missions as educational institutions that are open and accessible to the widest range of visitors from all income levels and backgrounds. But is the financial position of most art museums so precarious that the 5 percent of operating budget provided by admissions fees is indispensable to the survival of the institution? Is there a middle ground between free admission and a standard entrance fee?
  • Potential visitors—especially families with children—are often concerned about the financial costs associated with a museum visit, such as transportation, parking and lunch. As the costs have risen, visitors expect greater value for their admission dollars.
  • Many of us have visited museums and seen the words “suggested donation” or “recommended amount” next to the admission fees. The actual amount collected per visitor is often significantly lower than the suggested amount
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  • he Art Institute of Chicago switched from free Tuesdays to free Thursday evenings, from 5-8 p.m.
  • At the time of this writing, there is not much more than anecdotal evidence available on the desired result of racially and ethnically diverse visitors during free evening hours, but the Art Institute of Chicago has every reason to believe its change in free hours achieved this. “We had Chicagoans in the museum who reported that it was their first-ever visit,” Lee said. “We had parents telling us that they were grateful that the free hours allowed them to easily bring their children after work. We had more visitors per free hour than we did when the free hours were on Tuesdays.
  • the competing priorities of ideology, practicality and economics. By designating periods of free admission to attract the infrequent visitor, museums can more easily justify charging an entrance fee on a regular basis
  • Cool Culture, an inventive nonprofit formed in 1999, has created a family pass to 71 cultural institutions in New York City. The pass is intended for low-income families, and the program’s primary clients are Head Start and other subsidized child-care centers. Two-thirds of participants have household incomes below the federal poverty line.
  • Although transportation is not provided, participants can visit at any time and return as many times as they wish.
  • Cool Culture’s success is in the numbers: Families who have the Cool Culture Pass are four times more likely to visit a museum than families without the pass, according to Linda Steele, executive director.    
  • one might logically conclude that museums with no admission fee will attract larger audiences and thus have a better chance at earning more revenue within the museum: more visitors, more sales in shops or restaurants. Upon closer scrutiny, this assumption may not be true.
  • museum visitors who did not pay an admission fee were likely to spend even less on additional goods or services than the average visitor who paid a fee to enter, even they were not museum members.
  • responses from museums of various sizes, settings and budgets. The most commonly mentioned benefits of free admission were service to the community and accessibility to a more diverse audience. Increased exposure, attendance and public relations opportunities also ranked high, as did improved opportunities for individual, corporate and foundation support. The primary drawbacks were lost revenue and the inability to build a membership base. Security concerns also figured prominently.
  • Do Not Touch” signs in art exhibitions. Of the 15 responding museums that offered limited free admission days or hours, more than half reported a significant difference in visitor demographics: seniors, large family groups, school groups, disabled persons and drug or alcohol recovery groups were most likely to attend at these times. Museums in Seattle, Scottsdale, San Diego and the San Francisco Bay area all reported an increase in student visitors on free admission days. Sue Cake, a longtime docent at the Oakland Museum of California, observed that free admission days enabled teachers to assign a museum visit as part of a class lesson, likely a factor for increased student visitation at many museums.
  • can discount or waive admission fees on a case-by-case basis. “The experience should have value like a movie, going out to eat, a concert or any other leisure-time activity,” said Deputy Director Amy Oppio. “It is . . . important for guests to believe in supporting the organization and its mission.” 
  • Not all respondents shared Oppio’s view. One of the survey questions asked about the ideal admission fee structure. Of the 24 museums that responded to this question, 30 percent said that free admission is the way to go. Midge Bowman, executive director of the Frye Art Museum, responded that art museums “should be free as public libraries are. Without this open admission, they remain elitist institutions.”
  • ents we write and the act of imposing an entry fee,” she wrote. “Museums, if they remain oriented toward their paying customers will not . . . feel motivated to become essential elements within the community and an important educational resource for all individuals wishing to learn.”
Karen Wade

Here's a museum that tells blind visitors: Please touch! - 0 views

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    Another museum that considers all of it visitors!
Ruth Cuadra

When the Art Is Watching You - WSJ - 0 views

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    Museums are mining detailed information from visitors, raising questions about the use of Big Data in the arts.
Lisa Eriksen

Brains of rats connected allowing them to share information via internet | Science | gu... - 0 views

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    An organic computer? Brain communication over continents via the internet? This would be one way to "connect" with our museum visitors;-)
Karen Wade

Deaf and blind students display artwork at Tohono Chul - 0 views

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    An important reminder of how important the arts can be in everyone's life, and a challenge to continue finding new ways of connecting with all of our visitors.
Ruth Cuadra

The top 10 emerging technologies of 2016 - 1 views

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    The World Economic Forum's annual list of this year's breakthrough technologies, published today, includes "socially aware" open AI. As technology for AI assistants expands, imagine that you could walk up to a display in a museum and ask a custom AI assistant any question you like about what you are seeing. Siri and Cortana and Google Assistant and Amazon Echo try to answer questions on all topics, but what if museums and other organizations could build their own add-on packs for their sphere of knowledge? The Getty, for example, would prepare answers to every question they've ever heard about "Statue of a Victorious Youth" and museum visitors (or maybe anybody in the world) could use the add-on pack to find out what they want to know.
Karen Wade

NN living museum and autism school team up - Daily Press - 1 views

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    Another great example of a museum serving visitors with autism.
Ruth Cuadra

21c Museum Hotels | About 21c - 1 views

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    combining art and commerce, this hotel plus museum keeps visitors coming back and is expanding to more cities
Karen Wade

A Museum Visit For Art Lovers With Alzheimer's : NPR - 1 views

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    Another great program for visitors with memory loss and their care givers-and this time also involving middle school students.
Paul Spitzzeri

QRATOR - 1 views

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    Described as developing models for informal learning and visitor engagement in museums via mobile devices and interactive digital labeling
Catherine King

The Death of Authenticity? - 2 views

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    Interesting take on extending the notion of entertainment and visitor participation/crowd curation to decisions about object conservation and presentation.
Lisa Eriksen

How Advertisers Appeal to Your Personality | IdeaFeed | Big Think - 0 views

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    Should we be thinking about visitor personality rather than - or in addition to - age and other demographics?  
Lisa Eriksen

Morals and Molecules: A Q&A with Paul Zak | World in Mind | Big Think - 0 views

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    Trust as economic "lubricant" - should we understand the neurochemicals of our visitors? Will hugs make them feel good about our museums?
Karen Wade

At Newark Museum, busy hands stimulate minds for Alzheimer's patients | NJ.com - 0 views

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    Another museum serving visitors with memory loss.
Karen Wade

Slave for a Day? I'm Not Sure This is a Good Idea | Engaging Places - 0 views

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    This blog entry and following discussion brings up some very important issues regarding how best to engage visitors when dealing with socially-charged issues, in this case slavery.
David Bloom

JSTOR: The American Scholar, Vol. 67, No. 3 (SUMMER 1998), pp. 29-35 - 1 views

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    More good stuff from Geerat j. Vermeij, Distiguished Professor at UC Davis, also a blind geologist. Listening to a Tidepool is a great take on perception and worth the read if you're thinking to incorporate sensory experiences for the seeing and non-seeing visitor.
Lisa Eriksen

Case in point: Using design thinking - The Washington Post - 0 views

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    Cool that they used design thinking to develop better meals for the elderly in Denmark. My friend runs the kitchen that serves Copenhagen and we toured it while there.  Amazing place and food! Could more museums us this method for delivering service to visitors/community?
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