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Johanna Fassbender

trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE ... - 1 views

trendwatching.com/briefing

CAMLF trends brand trust consumer marketing

shared by Johanna Fassbender on 21 May 12 - No Cached
  • Megan Conn on 21 May 12
     
    Are museums utilizing e-retail to it's fullest potential?  How about celebrity curators for our stores?  
  • Johanna Fassbender on 25 Apr 13
     
    Consumers trust new and 'clean slate' brands more and think they are better. Does this have any effect on museums who used to be/are still seen as trusted resources because they have a history of educating the public about art, history. science, etc.? Also, word of mouth marketing is where it's at!
Ruth Cuadra

The value of data - 0 views

brand-e.biz/r-digital-behaviour_30674.html

CAMLF technology senses smell

shared by Ruth Cuadra on 10 Nov 13 - No Cached
  • Ruth Cuadra on 10 Nov 13
     
    61% of respondents globally are more likely to buy from a brand that allows them to touch and feel the products wherever they are: in a store or on the net. What this reflects is that technology is delivering - and will more so in the future - a more complete and engaging sensory experience through a combination of graphics, sound, and even scent.
Lisa Eriksen

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit's Brand | Co.Exist: World ch... - 1 views

www.fastcoexist.com/...killing-your-nonprofit-s-brand

CAMLF design nonprofit brand marketing strategy

shared by Lisa Eriksen on 21 Mar 13 - No Cached
  • Lisa Eriksen on 21 Mar 13
     
    Interesting take on the state of marketing in non-profits and an argument for strategy.
Ruth Cuadra

Building Brand Advocates [INFOGRAPHIC] - 0 views

www.parature.com/ng-brand-advocates-infographic

CAMLF brand marketing

shared by Ruth Cuadra on 04 Nov 12 - No Cached
  • Ruth Cuadra on 04 Nov 12
     
    In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online.
Carol Tang

The Keys For Keeping Your Brand Relevant In The Post-Occupy Era | Co.Design: business +... - 0 views

www.fastcodesign.com/...elevant-in-the-post-occupy-era

CAMLF design brand business innovation

shared by Carol Tang on 17 Mar 12 - No Cached
  • Carol Tang on 17 Mar 12
     
    "Americans no longer crave bigger and better..."
Ruth Cuadra

Smithsonian aims to change its brand - The Washington Post - 0 views

www.washingtonpost.com/...gIQA2CekyO_story.html

CAMLF smithsonian change brand

shared by Ruth Cuadra on 28 Mar 12 - No Cached
  • Ruth Cuadra on 28 Mar 12
     
    From "America's attic" to "Seriously Amazing".  One commenter noted that the Smithsonian seems unfocused and exhibits/museums lack analysis--in danger of becoming just a basement.
David Bloom

When 'Liking' a Brand Online Voids the Right to Sue - NYTimes.com - 0 views

www.nytimes.com/...ne-voids-the-right-to-sue.html

CAMLF social media legal rights liking

shared by David Bloom on 18 Apr 14 - No Cached
  • Might downloading a 50-cent coupon for Cheerios cost you legal rights?General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.
  • David Bloom on 18 Apr 14
     
    All I can say is, Wow!  This is the sort of thing that could have wide-ranging ramifications, and i suspect that museums will, one day, have to decide which legal direction they will head.  Could buying a membership at a museum exempt the member from legal protections?
Ileana Maestas

Top 5 Spending Trends of 2013 - 0 views

www.examiner.com/...orm-for-consumer-spending-2013

consumer spending entertainment

shared by Ileana Maestas on 03 Jul 13 - No Cached
  • Ileana Maestas on 03 Jul 13
     
    It's good to see where people are putting their money. I thought it was particularly interesting to see how important brand loyalty is to the public.
Ruth Cuadra

IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise - 0 views

www.trendhunter.com/...social-media-vending-machine

CAMLF millennials retail marketing experience+design

shared by Ruth Cuadra on 04 Jul 15 - No Cached
  • Ruth Cuadra on 04 Jul 15
     
    Trying to reach a millennial audience with retail concept promotes a brand while giving visitors an engaging experience.
Ruth Cuadra

Nokia Releases Nail Polish Line to Match Phone - 0 views

mashable.com/...nokia-nail-polish

CAMLF branding

shared by Ruth Cuadra on 04 Nov 12 - No Cached
  • Ruth Cuadra on 04 Nov 12
     
    Nail polish colors to match your phone.  I guess that means the Getty will need to have "travertine" (beige/gray) polish for all docents and volunteers ;-)
Steve Windhager

Environment takes back seat for today's youth, report finds - 1 views

www.timescolonist.com/...story.html

CAMLF demographics environment youth

shared by Steve Windhager on 25 Mar 12 - No Cached
  • Despite their green reputation, the report suggests today's young people are far less environmentally minded than previous generations.
  • In fact, three times as many Millennials - those currently in high school or college - than baby boomers at the same age said they made no personal effort to help the environment: 15 per cent versus five per cent.
  • xperts say the problem may be that our kids' green education has been too thorough, ingraining the notion of a dying planet to such a degree that many believe th
    • Garry Golden
      Garry Golden on 26 Mar 12
       
      interesting; seen various studies on 'green' values across generation; most shift w/ times (good vs bad economy); but this could suggest being green for museums is less value add to brand association for Millennials?
Ruth Cuadra

Alcoholic Imitation - Creating a mature aesthetic, soda brands adopt designs reminiscen... - 0 views

www.trendhunter.com/...indulgent-imitation

CAMLF marketing youth promotions nostalgia

shared by Ruth Cuadra on 25 Sep 14 - No Cached
  • Ruth Cuadra on 25 Sep 14
     
    Is it possible to reverse-engineer this trend in museums by recasting "traditional" exhibitions and programs for a younger audience by promoting them using youth-oriented aesthetics?
adairconditioner

VRV (Variable Refrigerant Volume) Air Conditioner - 0 views

It was nice reading,thank you for sharing.A.D. Airconditioner (P) Ltd. Delhi Ncr India is prominent sales and service dealer for Best Air Conditioner Brands like Daikin,Blue Star,Carrier,Mitsubishi...

airconditioner split ac VRF room ductable inverter floor standing

started by adairconditioner on 26 Jun 15 no follow-up yet
Elizabeth Merritt

Hiring algorithms, artificial intelligence risk violating Americans with Disabilities A... - 0 views

www.nbcnews.com/...lating-americans-dis-rcna28481

ADA hiring artificial intelligence discrimination

shared by Elizabeth Merritt on 16 May 22 - No Cached
  • The Biden administration is concerned that the widely used technology can screen out people who have disabilities that do not affect their ability to do the job; gamified personality tests could select against even slight mental disabilities, while software that tracks speech and body language could discriminate against physical disabilities that may be invisible to the naked eye.
  • A week ago, the EEOC filed its first algorithmic discrimination case — an age-discrimination suit naming several Asia-based companies operating in New York under the brand name iTutorGroup.
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