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Ruth Cuadra

IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise - 0 views

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    Trying to reach a millennial audience with retail concept promotes a brand while giving visitors an engaging experience.
Ruth Cuadra

Alcoholic Imitation - Creating a mature aesthetic, soda brands adopt designs reminiscen... - 0 views

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    Is it possible to reverse-engineer this trend in museums by recasting "traditional" exhibitions and programs for a younger audience by promoting them using youth-oriented aesthetics?
Ruth Cuadra

New Balance Makes Sneakers Based on American Literature - 1 views

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    Shoes based on literature. Looking for ways to cross-polinate can be an effective way of keeping customers interested in your product.
Lisa Eriksen

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit's Brand | Co.Exist: World ch... - 1 views

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    Interesting take on the state of marketing in non-profits and an argument for strategy.
Ruth Cuadra

Dr. Jekyll and Mr. Hyde. Submit your design | Threadless - 1 views

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    Robert Louis Stevenson Museum partners with t-shirt comapny Threadless for a contest to create a Jekyll/Hyde design. Proceeds from sale of shirts benefit the Museum.
Ruth Cuadra

Building Brand Advocates [INFOGRAPHIC] - 0 views

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    In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online.
Megan Conn

How to make time expand - Page 4 - Boston.com - 0 views

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    Interesting info about our every increasingly-busy world... and some tips for marketing that might be useful for museums.  
Johanna Fassbender

trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE ... - 1 views

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    Are museums utilizing e-retail to it's fullest potential?  How about celebrity curators for our stores?  
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    Consumers trust new and 'clean slate' brands more and think they are better. Does this have any effect on museums who used to be/are still seen as trusted resources because they have a history of educating the public about art, history. science, etc.? Also, word of mouth marketing is where it's at!
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