Environment takes back seat for today's youth, report finds - 1 views
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Despite their green reputation, the report suggests today's young people are far less environmentally minded than previous generations.
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In fact, three times as many Millennials - those currently in high school or college - than baby boomers at the same age said they made no personal effort to help the environment: 15 per cent versus five per cent.
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xperts say the problem may be that our kids' green education has been too thorough, ingraining the notion of a dying planet to such a degree that many believe th
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interesting; seen various studies on 'green' values across generation; most shift w/ times (good vs bad economy); but this could suggest being green for museums is less value add to brand association for Millennials?
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