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Lisa Eriksen

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit's Brand | Co.Exist: World ch... - 1 views

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    Interesting take on the state of marketing in non-profits and an argument for strategy.
Ruth Cuadra

Building Brand Advocates [INFOGRAPHIC] - 0 views

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    In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online.
Johanna Fassbender

trendwatching.com's April 2013 Trend Briefing covering the consumer trend "CLEAN SLATE ... - 1 views

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    Are museums utilizing e-retail to it's fullest potential?  How about celebrity curators for our stores?  
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    Consumers trust new and 'clean slate' brands more and think they are better. Does this have any effect on museums who used to be/are still seen as trusted resources because they have a history of educating the public about art, history. science, etc.? Also, word of mouth marketing is where it's at!
Ruth Cuadra

Smithsonian aims to change its brand - The Washington Post - 0 views

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    From "America's attic" to "Seriously Amazing".  One commenter noted that the Smithsonian seems unfocused and exhibits/museums lack analysis--in danger of becoming just a basement.
Carol Tang

The Keys For Keeping Your Brand Relevant In The Post-Occupy Era | Co.Design: business +... - 0 views

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    "Americans no longer crave bigger and better..."
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