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To celebrate the history of World of Warcraft and the imminent destruction of Azeroth in Cataclysm, The Escapist has compiled a visual history to highlight the important milestones and events to date, from the servers opening to the Real ID fiasco last month.

Street identifies three main reasons for bringing the apocalypse to Azeroth. First, shock value was a crucial component. Deathwing's awakening is an explosive event for Azeroth. "We were trying to stage an apocalypse here," he says, "and we wanted some crazy things to happen and we knew there were sacred cows that might shock or upset players a bit."

"Azeroth has two new denizens: Falsted Wildhammer and his red-garbed friend, the Wildhammer Fact Checker. Blizzard added them into the new World of Warcraft expansion after a certain red shirted guy noted Falsted's absence. "

"I know we've all been burned by sandbox MMOs before. Second Life left us with nothing but a weird rash on our genital-textures and a disbelief about whether or not you just tag-teamed a (wo)man wearing a giant panda suit. But the structured nature of this awesome block-painting is surprisingly addictive, and leaves you with a sense of having created the fucking Mona Lisa out of Mega Bloks."

Jenkins explains what IS and IS not transmedia - accessible, engaging and interesting.