How Facebook Plans To Take Over The Internet - ReadWrite - 0 views
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Radu Cernatescu on 26 Feb 14"Mobile World Congress on Monday, Zuckerberg delineated some of his plans for moving forward with Internet.org, the initiative led by Facebook to bring Internet connectivity to poor countries around the world. While Zuckerberg touted the altruistic vision of his company's goal to connect the next one billion people, it's important to note that the project isn't just for the sake of bringing basic services to those that don't have it, but rather bringing millions of additional eyeballs to Facebook and its advertisers. See Also: Hey Facebook! Connecting The World To The Web Isn't Enough "[We are] making it so that we can increase the amount of up-sells to subscriptions when they're using these basic services," Zuckerberg said in his keynote. "They will come to a link that isn't included in the basic services package; a popup that says, ok if you want to consume this, you have to buy this data plan." Facebook is making a long-term promise to both data carriers and advertisers-Zuckerberg said the next one billion people to attain Internet access will not be as affluent as those already on Facebook, thus making it harder to monetize the company's services. Zuckerberg said the social network will subsidize Facebook, Messenger, and other services like weather or basic news and information, and then provide up-sells in applications to deliver the whole package-like a gateway drug. Those up-sells are where carriers and Facebook make money. "The reason why they're not on [the Internet] is they don't know why they would want to get access to it," Zuckerberg said. "[We will show] people why it's rational and good for them to spend the limited money that they have on the Internet." How WhatsApp Fits Into Internet.org Facebook recently spent $19 billion to acquire the mobile messaging application WhatsApp, an application Zuckerberg claims will be one of the few services to amass a billion users in the future. He claimed that, by it