Creepy marketing campaign "will find you" with GPS-equipped candy bars | Ubergizmo - 0 views
-
Joey Ma on 01 Oct 12Most of us know the movie "Willy Wonka and the Chocolate Factory" which is about a young boy who finds a golden ticket in his chocolate bar and wins a trip to the chocolate factory. Now Nestle is doing the same with their candy. In the UK, some Nestle chocolate bars have GPS trackers on them but you will not know until a Nestle representative track you down to award you with a prize. The trackers in the selected candy bars cannot be seen and many wonder if it is embedded in the chocolate itself and the effects it will have on the body when consumed. Others find this "Willy Wonka-style promotion" to be creepy knowing that someone is tracking you down if you purchased and opened a candy bar with a GPS tracker in it. Despite having the feeling that you are being watched, wouldn't it be a pleasant surprise when you are presented with an award for purchasing a Nestle chocolate bar?