Google buys Instagram rival Nik Software | Reuters - 0 views
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Nicked - on 18 Sep 12Google Inc buys Nik Software's "Snapseed", in competition to Instagram, which was recently bought by Facebook. Despite being less popular than Instagram, and costing $4.99, in contrast to Instagram being free on Apple's mobile devices, Snapseed won Apple Inc's "iPad App Of The Year (2011)" award for its photo editing abilities. This article describes reactions to Google's purchase from companies including Google Inc., Nik Software, and BGC Partners. It seems once again that Google is playing catch up in social media to companies such as Facebook. Google Inc. reported this week that Google+ had reached 400 million users, and 100 million monthly active users. As a user of both Facebook and Google+, I feel as though Google is once again the underdog, albeit a rising one. In comparison to the battle for social media supremacy, Snapseed also has 9 million users, versus Instagram's 100 million. Google is rising in popularity and Facebook may have some competition. Perhaps this purchase of the photo-editing power of Snapseed may help Google in their obstacle ridden climb.