College Students on the Web: User Experience Guidelines (Jakob Nielsen's Alertbox) - 0 views
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Myth 1: Students Are Technology Wizards
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In particular, students don't like to learn new user interface styles. They prefer websites that employ well-known interaction patterns.
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Students often judge sites on how they look. But they usually prefer sites that look clean and simple rather than flashy and busy.
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Students are strongly search dominant and turn to search at the smallest provocation in terms of difficult navigation.
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At the college level, users make a separation between play and work and don't require websites to entertain them at all times.
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Students are multitaskers who move through websites rapidly, often missing the item they come to find. They're enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.