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Launched this morning is the Social Brands 100 table that has ranked the top 100 social media brands and published some key insights all of which you will find below.

The Social Brands 100 has found that 99% of the brands in its ranking are active on Twitter, making it the most popular online outpost for social brands.

A quick 5-question survey will let us tell you how your company’s level of engagement stacks up as compared to the world’s most valuable brands.

Unlike a traditional ad network, this one starts with a viral network at its very core. An @earlybird tweet seen by one million followers could be retweeted by just one percent and be seen by an additional 10,000 Twitter users. That's assuming a 1X pass along. Surely, some really good deals will be retweeted 20, 30, or many more times. In other words, @earlybird is, potentially, a very powerful idea.

Now, as Twitter recognized with its first ad-based tweets attempt, this program will only be as successful as the quality of the tweets, and by that I mean the advertising and deals. I assume Twitter has a team working with partners to create incredibly engaging, pithy, powerful, and ultra-attractive 140-character ads—at least I hope it does.

If Twitter's successful, the next phase is obvious: More ad network accounts. Some will be broad like this one. There'll likely be a "supersaver" account that offers really cheap deals. Then Twitter will move to more narrow categories, such as @automotivedeals and @technologyoffers. With each new, successful slice, Twitter ad accounts will get narrower and narrower until Twitter can charge extremely high prices for ultra-vertical ad accounts. Of course, Twitter has to build or acquire the right Twitter account names. Few as good as @earlybird are probably still available.

Russ Weakley, set out some ideas about ways to measure visitor engagement with our new website which seem to be quite useful on a broader scale.

We need to look at methods that measure quality rather than quantity.

Die Frage, die sich bei solchen, primär offline generierten, Projekten im Nachhinein stellt: Welche Vorteile hätte es gehabt, wenn der gesamte Prozess qualitativ durch Social Media begleitet worden wäre? Was hätte sich am Ergebnis eventuell verändert? Und wie liesse sich heute dieser Prozess gegebenenfalls qualitativ anreichern über Social Media? Macht es einen Unterschied? Oder kann man die kollektive Intelligenz des Web 2.0 auch bei guter Offline-Vernetzung generieren?

Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why.

11.000 Euro kamen insgesamt zusammen - weit weniger allerdings, als sich Gründer und Veranstalter erhofft hatten

"Das Problem waren die hohen Bewertungen der Jungunternehmen"

viele Gründer mit großem Optimismus ausgestattet - sie bewerteten ihr Unternehmen hoch. Die potenziellen Investoren jedoch teilten diese Einschätzungen nicht. Die Vorstellungen seien schlicht überzogen gewesen