Group items tagged

1. Pay Attention to the Metrics

2. Scale Good Habits

3. Have Rules, But Trust People

Watch Full Program 01 hr 12 min 07 sec Add to Profile 01. Introduction 04 min 40 sec Add to Profile 02. Fear of Search Results Exposed 07 min 47 sec Add to Profile 03. Privacy in Relation to Culture and Preferences 04 min 12 sec Add to Profile 04. Geo Targeting 06 min 15 sec Add to Profile 05. Opting Out 04 min 18 sec Add to Profile 06. Consent and Self-Regulation 05 min 11 sec Add to Profile 07. Google's Approach to Self-Regulation 05 min 20 sec Add to Profile 08. Technological Barriers to Regulation 08 min 29 sec Add to Profile 09. Ad Preferences / Transparency 04 min 05 sec Add to Profile 10. Difficulty of Multiple Platforms 06 min 39 sec Add to Profile 11. Solutions: Limitations of Data Retention 10 min 57 sec Add to Profile 12. <a clas

Privacy is not about control over data nor is it a property of data.&nbsp; It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.&nbsp; In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.&nbsp; It’s about trusting the people, the situating, and the context.&nbsp; People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.&nbsp; But they also care about publicity, or the right to walk out in public and be seen.&nbsp;

1. Express more vulnerability.

2. Mix professional and personal lives.

3. Provoke.

First, and foremost, even though most of the social web action is personal, the revolution has been a communications revolution, first and foremost, not a business revolution. As a result of this irrevocable change in the what, where, when and how we communicate, businesses need to learn how to use these new communications channels – because that’s how their existing and potential customers are communicating. Its simple really.

1. Find out where they are communicating such as Twitter and Facebook as well as traditional channels (phone, email) and understand how to use those channels. Outreach, in other words.

2. Find out what they need from you to communicate and provide them with the channels to do that e.g. a service community. Inputs, in other words.