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Brigitte Pott

Social Media im Unternehmensumfeld (Veranstaltung) - 0 views

cw.idgevents.de/...cw_experience_crm.pdf

Unternehmen social media Veranstaltung computerwoche

shared by Brigitte Pott on 07 Mar 11 - No Cached
  • Brigitte Pott on 07 Mar 11
     
    (kommerzielle Veranstaltung der Computerwoche am 24.3.11 in Berlin) Thema: Wie lassen sich Facebook & Co. optimal für den Kundendialog nutzen? Auf der Experience CRM zeigen wir Ihnen, dass hinter dem Begriff Social CRM mehr steckt, als Sie ahnen. Hören Sie folgende Vorträge: * Kundenkommunikation und Social Media aus der Sicht des Digital Native: Philipp Riederle, Phipz Media UG. * Wie im Enterprise 2.0 aus CRM und Social Media bessere Kundenbeziehungen werden: Dr. Willms Buhse, doubleYUU. * Social Media Marketing und Datenschutz in Recht und Praxis: Dr. Wolfgang Hackenberg, Rechtsanwalt. * Wie entwickeln sich Social Media im Unternehmensumfeld?: Thomas Völklein, i-fom Institut für Online Markenführung. Erarbeiten Sie im Anschluss an die Vorträge im Open Space Workshop konkrete Lösungsansätze für Ihr Unternehmen. Die professionelle Moderation durch Dr. Willms Buhse gewährleistet ein Höchstmaß an Interaktion und Know-How-Transfer zwischen den Workshop-Teilnehmern.
Rob Tell

Social CRM - Getting Down to Reality Brian Solis - 1 views

www.briansolis.com/...%80%93-getting-down-to-reality

crm social media socionomics evideo

shared by Rob Tell on 29 Apr 11 - No Cached
  • First, and foremost, even though most of the social web action is personal, the revolution has been a communications revolution, first and foremost, not a business revolution. As a result of this irrevocable change in the what, where, when and how we communicate, businesses need to learn how to use these new communications channels – because that’s how their existing and potential customers are communicating. Its simple really.
  • 1. Find out where they are communicating such as Twitter and Facebook as well as traditional channels (phone, email) and understand how to use those channels. Outreach, in other words.
  • 2. Find out what they need from you to communicate and provide them with the channels to do that e.g. a service community. Inputs, in other words.
  • ...4 more annotations...
  • The value to your business? Happy customers. The same as always.
  • If you’ve done that and accessed those channels available and didn’t limit yourself to those you’re comfortable with, the simplest thing in the world occurs. The customers begin to trust you a bit more
  • the value of a natural environment in getting higher quality product feedback
  • Steve Knox, the Vocalpoint CEO at the time said, “We know that the most powerful form of marketing is an advocacy message from a trusted friend.”
anja c. wagner

When Real Time Is *Not* Fast Enough: The Intention Web « Web Strategy by Jere... - 1 views

www.web-strategist.com/...st-enough-the-intent-based-web

web20 future echtzeit

shared by anja c. wagner on 07 Dec 09 - Cached
  • Intention Web Information that provides explicit predictions of who will do what next, although it’s not happened yet.  Examples: Upcoming.org, Facebook events, Plancast. Update: Silicon Valley Insider writes about Tweetmeme, Topsy, Sency, OneRiot People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future.
  • anja c. wagner on 07 Dec 09
     
    Und das Rad dreht sich immer schneller ... Echtzeit ist zu langsam ...
anja c. wagner

Deutsche Unternehmen haben keine Mobility Strategie - 0 views

www.pac-online.com/...de_a02.html

mobile business change

shared by anja c. wagner on 18 May 11 - No Cached
  • In nur ca. jedem fünften Unternehmen kommen bislang mobile ERP- oder CRM-Lösungen zum Einsatz und UC-Funktionen wie Instant Messaging und Presence sowie mobile CTI sind in den meisten Unternehmen noch nicht nutzbar ( Berlecon/PAC, 2011: Enterprise Mobility 2011 - www.berlecon.de/mobility2011). Worauf ist dieses Missverhältnis zurückzuführen?
anja c. wagner

Power-Tweeting: 101 Everyday Uses for Twitter - Inside CRM - 0 views

www.insidecrm.com/...101-twitter-uses-052008

twitter tools forevideo sightseeing20

shared by anja c. wagner on 15 Apr 09 - Cached
  • anja c. wagner on 15 Apr 09
     
    100 Möglichkeiten, Twitter zu nutzen
anja c. wagner

The Future of Sales is Social (the rise of social CRM) - Trends in the Living Networks - 1 views

rossdawsonblog.com/...the_future_of_s_1.html

social-media business20 presentation audio konferenz

shared by anja c. wagner on 01 Dec 09 - Cached
  • anja c. wagner on 01 Dec 09
     
    Webinar zum Thema - zum Selbstlernen ;-)
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