Enterprise Web 2.0: Building the Next-Generation Workplace - the Driving Force behind Just about Every Aspect of Enterprise Web 2.0, is of Course, the User - MarketWatch - 0 views
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Building on the somewhat vague and yet particular usage of the term 'Web 2.0', 'Enterprise Web 2.0' describes a fresh, and some would say new, approach to the design and provision of business applications that incorporates aspects such as social networking, collaboration, and real-time communication. In addition, Enterprise Web 2.0 focuses a great deal of attention on the user's 'experience' or 'joy of use' -- something of a novelty in enterprise IT these days. By comparison, when Butler Group talks about 'Enterprise 2.0', we are focusing on the composition and architecture of the IT ecosystem, and the associated business models that will support Enterprise Web 2.0 applications.
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Enterprise Web 2.0 is very much concerned with the user experience of corporate systems and applications, and on extracting business value from the social contributions and interactions of the organisation's various stakeholders.
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The management of customer relationships continues to remain pivotal for most organisations, and so the social aspects of Web 2.0 are mirrored in the corporate world of Enterprise Web 2.0
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