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Jessica Murphy

How Red Hat Killed its Core Product-and Became a Billion-Dollar Business - 0 views

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    This article examines how Red Hat transitioned from free open source software to a system they sell through a subscription with updates, patches, and bug fixes. Red Hat still provides free code, though; a community project called Fedora provides "a testing ground for the enterprise features delivered to Red Hat's paying customers," allowing both the company and the users to benefit from collaboration. This article shows the balance of sustainability between free and paid access. It also echoes Kenneth Goldman's claims in Uncreative Writing because the CEO says, "If you believe in the concept of modular innovation where a lot of different people add to works that came before them, patents clearly slow that down."
Aaron Dawson

HACKER TYPER - 0 views

shared by Aaron Dawson on 14 Apr 12 - No Cached
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    Ok-- so maybe this doesn't DIRECTLY apply to a reading on the syllabus, but this is a kind of joke site and will make you look super important and busy on the job or wherever. Kind of interesting to try to decipher what this code is doing. I certainly can't figure it out.
Martina Helfferich

To create brand attachment, tell your origin story - The Washington Post - 0 views

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    This article examines the use of emotional attachment and building of unique stories to create buzz through social media sites like twitter and facebook.
jessi lew

Beyond Blogs - 0 views

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    This short article has a unique commentary on the "blog bubble" from a business perspective, hinting that corporate blogging is on the rise and that social media will burst long before blogs. It's something to go along with our reading this week.
Jillian Swisher

Digital Skills Can Be Quickly Acquired - NYTimes.com - 0 views

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    This article touches upon the benefits of incorporating social media into business practices and explains how anyone, even those who aren't familiar with social media, can learn to harness their power.
Bonnie Thibodeau

Facebook buys Instagram ...but for what? - CBS News - 2 views

  • "why." What does Facebook gain from buying Instagram?
  • Facebook doesn't need users
  • it's in the business of figuring out how to make money off those users. So far, Instagram represents more users, but not any more revenue
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    Why? Good question. $1 billion seems like a big chunk of change to shell out when there isn't an obvious indicator that there will be a turn of profit.
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    Have you seen the Daily Show bit on this? Hilarious! Does seem rather odd, but I have faith that almighty Facebook has some sort of plan...maybe.
Aaron Dawson

Coffee Wifi | Coffee shops are taking Wi-Fi off the menu - Los Angeles Times - 0 views

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    I know there are some coffee lovers in the class, so this is double apt. Like Four Barrel Coffee, The Daily Grind also chooses not to offer wifi to its customers. An interesting twist to the notion that the Internet is considered a hindrance to our social lives, even over coffee.
Rachel Henderson

Twitter Is All in Good Fun, Until It Isn't - NYTimes.com - 0 views

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    Twitter etiquette - knowing when to be personal and when to be professional - or recognizing the lack of a line between the two.
Bonnie Thibodeau

An Erotic Novel, '50 Shades of Grey,' Goes Viral With Women - NYTimes.com - 0 views

  • The problem has been finding it.
  • distribution in print has been limited and sluggish, leaving bookstores deprived of copies.
  • more than 250,000 copies
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  • has come from ever-discreet e-book downloads, which have propelled “Fifty Shades of Grey” to No. 1 on the New York Times e-book fiction best-seller list
  • No. 3 position on Amazon’s best-seller list.
  • “We’re making a statement that this is bigger than one genre,”
  • “The people who are reading this are not only people who read romance. It’s gone much broader than that.”
  • “It’s taboo for women to admit that they watch pornography, but for some reason it’s O.K. to admit that they’re reading this book.”
  • habit of printing lengthy contracts and e-mail exchanges between characters in the text.
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    What strikes me as especially interesting about this book review is that it emphasizes and leads with the buzz surrounding its predominantly digital publication instead of the controversy about the popularity of hardcore erotic literature for women.
Martina Helfferich

The Best Thing To Do In A PR Crisis Is Stay Away From Twitter - Page 2 - Business Insider - 0 views

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    An article addressing how twitter can actually be damaging to use in a crisis.
Bonnie Thibodeau

Multiple Usernames & Passwords No More: OneID Unveils Its Next-Gen Identity Service | T... - 0 views

  • our online identities are fragmented across an array of usernames, email addresses, screen names, social media accounts, passwords
  • can cause cracks in our security armor,
  • San Jose-based startup launching in beta today
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  • made possible by a combination of asymmetric cryptography, the maturity of mobile hardware/software (and their ubiquity), as well as a distributed architecture
  • won’t be exposed in the event of a central security breach.
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    Keeping track of passwords is definitely a hassle for most of us, so a service that groups all of them didn't seem far off. It will be interesting to see how this develops, and if it will catch on and be secure.
Kwabena Opoku-Agyemang

YouTube copyright lawsuit back on - 0 views

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    This is the latest on the Google/Viacom copyright issue over videos on youtube.
Rachel Henderson

E-textbooks beyond Apple's iBooks - The Washington Post - 0 views

  • Principles of Biology, a constantly updating science textbook
  • The book, which will constantly be updated with the latest scientific information, will cost $49 for students and will be available through a Web browser, rather than requiring a certain device.
  • “They don’t have to carry anything around, no apps, no devices, no matter where they are they have access,” he said
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  • For now, the books will only be in English
  • Savkar said he knows that e-textbooks will eventually be the primary texts for classrooms and believes that there’s a five- to 10-year transition before these texts are widely adopted.
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    While I'm not a fan of reading online/on a computer screen-yet-I am interested in this transition from paper to digital texts (textbooks). There seems to be several advantages, such as constantly updating and affordable ($49 for a science textbook?!).
Rachel Henderson

E-texts: Dragging books into the 21st century | Entrepreneur | Financial Post - 0 views

  • Take, for example, an Inkling produced biology text that generates 3D models of molecules and contains high-definition videos, or the undergraduate music appreciation text that weaves audio samples from live performances with descriptive text.
  • “There’s always going to be a need for books. When I have kids I’ll be reading them books. There’s nothing inherently bad about a book,” says the native Cape Bretoner.
  • “But for the purposes of helping somebody learn a complex concept or personalizing the learning experience – a book is a terrible device. It is, by definition, one-size-fits-all. It can’t be updated, it can’t be interactive, and it’s not terribly engaging.”
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  • The titles are downloaded through Inkling’s website, and cost about 40% less than their print counterparts
  • “I am, to this day, blown away that when you walk into most classrooms – including in Canada – technology is not a core component of how people learn,” he says.
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    another plug for e-texts
Jessica Murphy

Gamification: Green Tech Makes Energy Use a Game-and We All Win. - 1 views

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    McLuhan and Bogart would probably enjoy this article because it involves procedural rhetoric. It examines how "gamification strategies"--using games to change behavior in real life--can promote energy efficiency. Companies like SimpleEnergy are creating apps that let users track their energy usage, find ways to improve, and compete with friends and neighbors for spots on a leaderboard. Gamification succeeds because apparently social pressure can motivate people even more than monetary incentives, and these initiatives combine both types of incentives: An energy usage competition at the University of Hawaii led to some dorms cutting energy usage by up to 20 percent. This specific method also allows users to save money and conserve energy without "radical infrastructure changes" or the corruption and waste that often results from government subsidies to politically-connected "green" companies like Solyndra and possibly Sapphire Energy. In addition, the apps provide large-scale energy usage data that researchers can use to measure both change over time and the impact of energy usage on other variables.
Jessica Murphy

Ask Stack: Should I learn a new programming language? - 0 views

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    This article addresses whether or not learning new programming languages is worth the time and energy. According to the article, learning new languages (1) expands your ability to use several different approaches to solve problems, (2) might teach you techniques that carry over to old languages, (3) exposes you to new communities, (4) provides additional marketable skills, and (5) stimulates your mind. At the end, one user stipulates that he only learns a language when it "has enough maturity, has a good developer base, and offers significantly different outcomes from the others I know."
Ben Bishop

In private search & browsing | Stop online tracking & malware | Disconnect - 0 views

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    My new favorite Firefox add on that combats all the new privacy stuff unearthed about the big internet titans.
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