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Martina Helfferich

To create brand attachment, tell your origin story - The Washington Post - 0 views

www.washingtonpost.com/...gIQAoiCV7R_story.html

brand attachment

shared by Martina Helfferich on 21 Mar 12 - No Cached
  • Martina Helfferich on 21 Mar 12
     
    This article examines the use of emotional attachment and building of unique stories to create buzz through social media sites like twitter and facebook.
dibyadyuti roy

Social Gifting - 1 views

in.reuters.com/...lgifting-idINDEE83T03D20120430

shared by dibyadyuti roy on 01 May 12 - No Cached
  • dibyadyuti roy on 01 May 12
     
    Now for your favorite brands you do not even need to shop online. Just log in to Facebook!
jessi lew

Don't see the value in LinkedIn? You're not alone | Social networking - InfoWorld - 0 views

www.infoworld.com/...n-linkedin-youre-not-alone-678

linkedin social networking

shared by jessi lew on 13 Mar 12 - No Cached
  • jessi lew on 13 Mar 12
     
    This article questions the value of LinkedIn, noting that many users are members without involvement. This raises questions about professional identity in a social media atmosphere-- is it worth it for the user to create a brand for herself here?
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