What is sustainability? | SustainAbility - 1 views
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Ashley Bussey on 23 Oct 12Years ago, we chose the word sustainability to describe societies goals and the belief that its possible. The most common way sustainability has been defined is "the ability to sustain" or "the capacity to endure." It is about our society and its future and the lives we live and everything in it.Sustainability is about being eco-friendly and eco-effective. Society needs to change its marketing strategies.