A recent post entitled ‘Why build Sustainability into your business’ highlighted some great profit centred arguments for building sustainability into business strategies. The basic premise behind them being that “greed got us into this mess and greed will get us out”… “being green means making more profit”. Piers Fawkes illustrated this paradigm with some exciting contemporary examples of win-win scenarios arising from corporate responses to the sustainability agenda. Yet there seems to be something rather unsettling about the notion that our last hope should be greed. Einstein once said that you can’t solve a problem with the same thinking that gave rise to it. Was this to be the exception?
Group items matching
in title, tags, annotations or url
1More
Marketing & Strategy Innovation Blog - 0 views
1More
Ben & Jerry's May Make Warm Ice Cream to Reduce Emissions · Environmental Lea... - 0 views
1More
C-Level and Other Executives Suffer Energy Efficiency Perception Gap, Survey ... - 0 views
3More
Climate, Energy and Environment News from Latin America: 1.3 - 1.7.2011 | Amanda Maxwel... - 1 views
1More
Can technology persuade us to save energy? - 3 views
1More
Logging Occupancy to Optimize Energy Use - Energy Efficiency Markets - 2 views
1More
Marketing & Strategy Innovation Blog - 0 views
‹ Previous
21 - 40 of 46
Next ›
Showing 20▼ items per page