n aluminum can costs about a cent. Almost worthless, so it’s easy to toss it in the trash. It's like a magic trick, if you think about it. The thousands of stages in the manufacturing process, the material costs and the human stories, disappear into the air when we only have to spend a cent.
It’s how environmental catastrophes happen. We can’t see how unsustainable some products really are - because when they come in packs of 10 for a buck, who would be crazy enough to sell our planet off so cheaply? Separating price and value requires a shift in perspective. Things are often cheap because companies have figured out ways to externalize their true costs. Here's a look at what it really takes to make 10 everyday items we all use.
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