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In theory, there are several basic economic and psychological motivators that motivate people to be more sustainable. It is easy assume that providing people with information that using less energy is more cost-effective would motivate a shift toward conservation. However, Fischlein observed that there is often an “energy-efficiency gap,” or a difference between what is economically efficient and what actually gets done. Fischlein stated that “more information alone is not enough,” as increasing awareness has been shown to increase knowledge while motivating little behavioral change.   According to Fischlein, even raising the price of energy might not promote a decrease in consumption because energy exhibits low price elasticity. She also observed “psychological licensing” related to energy use, which effectively means that people lose a sense of moral responsibility for their actions because they have to pay to consume. Motivating altruistic conservation is also difficult because energy use is not visible, so people cannot see the impact of their actions in any direct way.

Whether they’re building a new house or improving a well-loved home, energy-conscious homeowners everywhere are trying to lower energy use and costs. Even with the best of intentions, however, consumers are overwhelmed by too much information, which causes many of them to give up long before they screw in their first CFL light bulb. To remedy this situation, Minnesota Power created the Pyramid of Conservation as a “cheat sheet” for consumers who want to live a more energy-efficient life.

International Window Film Association (IWFA) — yeah, I didn’t realize that existed — reported last week that “a comprehensive analysis of window film found it to be the most cost-effective energy saving choice for Californians when used in retrofit applications on homes and buildings.” Interesting.

Utilities have begun to experiment with pilot programs that embody a behavioral approach. These programs are designed to change consumer behavior towards energy consumption, resulting in load reduction. Such behavioral approaches include any program that initiates a change in behavior that doesn't require a widget or a rebate on a "widget-based" program. A behavioral approach is not technology based.

The engine of coal's demise would be the same invention that was created to conserve it: the steam engine. But it made burning coal so efficient, that instead of conserving coal, it drove the price down until everyone was burning it. This is Jevons' Paradox: the more efficiently you use a resource, the more of it you will use. Put another way: the better the machine--or fuel--the broader its adoption.

This project will examine how people make decisions about appliance purchases and the effect that these choices have on energy demand. Currently, approximately half of U.S. greenhouse gas emissions are attributable to residential appliance use. However, consumers can reduce their long-run energy needs by replacing old appliances with ones that are more energy efficient. It is not surprising, then, that efficiency standards have been the cornerstone of U.S. energy conservation efforts to date. Unfortunately, the effect of these standards on appliance purchase behavior is not well understood. There are two primary reasons why. Current datasets lack crucial information, and even with appropriate data it is difficult to accurately model the dynamic aspect of appliance purchase behavior. This project addresses both of these issues.

The report, prepared by a task force comprising Marine Scotland, environmental regulators, renewable developers and The Crown Estate, was welcomed by Alex Salmond as he co-chaired the first 2012 meeting of the Scottish Energy Advisory Board (SEAB).

However Scottish Conservative MEP Struan Stevenson has said the blueprint is yet more bad news for Scotland’s coastal communities and businesses.