College 2.0: Academics and Colleges Split Their Personalities for Social Media - Techno... - 0 views
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anonymous on 20 Jun 11"Colleges themselves are also finding a need to craft multiple identities online, setting up a different Facebook page and Twitter account for every department or research lab. The University of Virginia's library has 14 Facebook accounts. (One focuses on the science-and-engineering library, another on the fine-arts library, and so on.) Many colleges now count dozens of official Twitter accounts, plus a tangle of pages on Facebook, channels on YouTube, and photo collections on sites like Flickr. In the past year, more colleges have tried to get a handle on their many online identities, crafting social-networking policies and creating a new job position-social-media strategist-to try to bring some sort of order to the chatter."