Group items tagged

stories make up at least 65% of the content of the most successful TED presentations.

Most leaders who make pitches and presentations take the opposite approach, filling their content with mind-numbing and unemotional statistics and data. But as another popular TED speaker, Brené Brown, has noted, “Stories are just data with a soul.”

Science has also shown that stories connect us in extraordinary ways. Researchers at Princeton University have found that a remarkable thing happens to your mind when you hear a story. Personal stories actually cause the brains of both storyteller and listener to exhibit what the researchers call “brain to brain coupling.” To put it simply, telling personal stories will put you in sync with your listener.