Using visuals to discover deep metaphors » VisualsSpeak blog - 0 views
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is the description how often we are lead astray in our thinking by focusing on surface differences rather than searching for the significant similarities expressed in deep metaphors. Three Levels of Metaphors The Zaltmans describe three levels of metaphors, and use this example: Surface Metaphors Money runs through his fingers I am drowning in debt Don’t pour your money down the drain The bank froze his assets Metaphor Theme Money is like liquid Deep Metaphor Resource