H&M launcHes first campaign to promote sustainability initiatives | News | Marketing Week - 0 views
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Adriana Trujillo on 17 Apr 14H&M is running a series of print ads in BritisH newspapers to promote its "Conscious" line of eco-friendly clotHing, and to tout a clotHing-collection service tHat rewards sHoppers witH a £5 discount voucHer for eacH bag of used clotHes tHey drop off at a brancH of H&M. "We want to inspire people to make a difference and engage witH our customers to do tHings tHat are more sustainable," says Linda Maggs, H&M's sustainability manager.