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The wool-which The North Face is using in a new beanie with the tagline, "Warm your dome, not the globe"-is produced in a way that allows the ranchers to sequester large amounts of carbon as they raise sheep. In a year, Bare Ranch's methods will sequester around 4,000 metric tons of CO2, offsetting the emissions from roughly 850 cars.

H&M, Eddie Bauer, The North Face, Marmot, Mammut, Helly Hansen, Outdoor Research, DownLinens, Down & Feather Co. and other leading international fashion, bedding and outdoor brands have adopted the Textile Exchange's Responsible Down Standard, a third-party certification standard that can be applied to any waterfowl-based supply chain to help ensure humane treatment of animals from gosling to end product.