Disney's Moana highlights the brand's Smart-Packaging Initiative | Marketing | Business Review USA - 2 views
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Adriana Trujillo on 17 Jan 17The company became the first within the toy industry to adopt such an 'environmentally friendly' stance towards their packaging, which took approximately six years to develop. Adam Gendell, Sustainable Packaging Coalition Associate Director told Toy & Hobby Retailer, "Disney is rising to the challenge by reinventing its long-standing practices to set a new standard across its industry that is not only more sustainable but that will inform what generations of children will expect of packaging and its environmental impact."