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Brett Rohring

How Hasbro, Lego and Mattel stack up as green toy makers | GreenBiz.com - 0 views

  • Millions upon millions of games, dolls, trinkets and other baubles are churned out for the entertainment of children around the world.
  • As the titans that make them start considering their complete environmental footprints, they are making big strides in protecting the planet's natural resources, albeit by disparate approaches.
  • by 2020 Hasbro plans to reduce waste to landfill by 50 percent, energy consumption by 25 percent, GHG emissions by 20 percent and water consumption by 15 percent.
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  • Between 2008 and 2012, the company says, it reduced non-hazardous waste by 40 percent, energy consumption by 19 percent, GHG emissions by 32 percent and water consumption by 31 percent.
  • Hasbro is also working to reduce its packaging material, eliminate polyvinyl chloride (PVC) from packaging, increase recycled content and source paper responsibly.
  • This year the company eliminated PVC from new product packaging and says it's on track to nix it from all packaging by the end of this year.
  • It also exceeded its 2011 goal to derive at least 75 percent of paper and board packaging from recycled material or from sources that practice sustainable forest management. By 2015, Hasbro plans to increase that number to 90 percent.
  • it also did away with the plastic bags in which game instructions were wrapped, removing 800,000 pounds of material worldwide from its waste stream.
  • Lego has worked for decades to eliminate PVC as well as phthalates from its toys, all of which no longer contain these substances.
  • Next year the cardboard used in the new boxes will carry FSC certification
  • Over the next few years Lego's parent company, Kirkbi, is investing $547 million to build a wind farm off the coast of Germany.
  • By 2020, the company will contribute to the world at least the same amount of sustainable energy as the company consumes.
  • "Today we recycle about 90 percent of our waste, and with zero waste as our long-term ambition we will continue to make progress on this agenda,
  • in 2010, Mattel's Hot Wheels factory in Malaysia began using local sources and 100 percent compostable residual sugar cane fiber as an alternative packaging material for the plastic insert tray of the Hot Wheels 9- and 10-pack car assortments.
  • Mattel established a sustainability target to improve our packaging material efficiency by 5 percent by 2015.
  • the company has reduced its energy consumption by 33 percent, CO2 emissions by 38 percent, water consumption by 54 percent, volatile organic compound emissions by nearly 70 percent, non-hazardous waste generation by 30 percent and hazardous waste generation by 16 percent.
  • Mattel canceled its contracts with Asia Pulp & Paper (APP), who were complicit in rainforest destruction, and instructed its suppliers to avoid wood fiber from controversial sources, including companies 'that are known to be involved in deforestation
Adriana Trujillo

How Hasbro, Lego and Mattel stack up as green toy makers | GreenBiz.com - 0 views

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    Here's how some of the biggest toy brands are making strides toward protecting the planet's natural resources
Adriana Trujillo

Chemical Watch | News Item | US toy company reveals safer materials strategy - 0 views

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    US toy firm Radio Flyer has revealed its safer material strategy in a webinar this week on the Chemical Footprint Project (CFP).
Adriana Trujillo

Disney's Moana highlights the brand's Smart-Packaging Initiative | Marketing | Business... - 2 views

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    The company became the first within the toy industry to adopt such an 'environmentally friendly' stance towards their packaging, which took approximately six years to develop. Adam Gendell, Sustainable Packaging Coalition Associate Director told Toy & Hobby Retailer, "Disney is rising to the challenge by reinventing its long-standing practices to set a new standard across its industry that is not only more sustainable but that will inform what generations of children will expect of packaging and its environmental impact."
Adriana Trujillo

Will Lego's $150 Million Sustainable Plastics Challenge Make Biobased the Nor... - 0 views

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    Lego is pumping millions of dollars into its quest to find new, sustainable materials for its popular plastic toy bricks. While the company's goal with this initiative is to build better toys, it may end up shifting the plastics industry away from its oil-based roots.
Adriana Trujillo

Lego Pledges Supply Chain CO2 Cuts, Joins Climate Savers · Environmental Mana... - 0 views

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    Lego Group today pledged to work with its suppliers to reduce total carbon emissions as it joins the World Wildlife Federation's Climate Savers program. If Lego reduced CO2 emissions directly related to toy production at Lego factories by a minimum of 10 percent - the target - this would remove about 10,000 metric tons of CO2 emissions, the toy manufacturer says.
Adriana Trujillo

Lego, Shell 'Put Cash Before Kids, Environment' · Environmental Management & ... - 1 views

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    Lego is putting cash before kids and the environment, says a Greenpeace report that calls on the world's biggest toy company to stop making toys with Shell's branding. Greenpeace says the oil giant is threatening the Arctic and that Shell is using Lego to neutralize controversy over its climate impacts and plans to drill for oil in the Arctic.
Adriana Trujillo

San Francisco Bans Packing Peanuts, Coffee Cups and Other Foam Products | TIME - 0 views

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    The San Francisco Board of Supervisors on Tuesday unanimously voted to outlaw a host of commonly used foam products, in a move hailed as the nation's most extensive such ban. The ban applies to polystyrene food packaging, packing peanuts, to-go containers, coffee cups and pool toys, among other things. For most products, the ban will take effect Jan. 1, 2017.
Adriana Trujillo

San Francisco Just Issued The Country's Broadest Ban On Styrofoam - 0 views

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    San Francisco just took a major step to save the environment. The city's Board of Supervisors unanimously passed an ordinance to ban the sale of polystyrene - more commonly known by its brand-name "styrofoam" - on Tuesday. It's the broadest ban on the product in the country, according to Mother Jones. "The science is clear," London Breed, Board of Supervisors president, said in a statement in April. "This stuff is an environmental and public health pollutant, and we have to reduce its use." Starting January 1, 2017, vendors will no longer be able to sell polystyrene products, from food packaging and coffee cups to packing peanuts and pool toys, according to Science Alert. And starting July 1, styrofoam fish and meat trays in supermarkets will also be banned.
Adriana Trujillo

Lego Makes Good on Sustainable Materials Pledge · Environmental Leader · Envi... - 1 views

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    The Lego Group is making good on its promise to spend 1 billion Danish Krone ($150.5 million) to develop new sustainable materials for its plastic Lego toys and packaging materials. This includes the establishment of the Lego Sustainable Materials Centre in Billund, Denmark.
Adriana Trujillo

Greenpeace Ramps Up LEGO Campaign with Emotional Video | Sustainable Brands - 1 views

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    Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called "Everything Is NOT Awesome," aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.
Adriana Trujillo

Waste Fires Cement Kilns, Cuts Costs · Environmental Management & Energy News... - 2 views

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    Toxic toys, contraband cigarettes and old sunglasses are among the waste products being burnt to manufacture cement by Holcim, Bloomberg reports. Holcim - the world's largest cement manufacturer - is increasing its use of waste in place of coal to heat cement kilns as a means of cutting costs. Holcim sites from India to Vietnam are now using waste in this way, the news service reports.
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