Ecosystem Marketplace - National Geographic:Investing in Critical Canopies - 0 views
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Adriana Trujillo on 06 Feb 14National Geographic has long been in the business of creating what environmental economists call 'existence value' - getting people to care about the survival of places they know they will never visit in their lifetimes. Now, they're using carbon offsets as part of their strategy to reduce operational emissions while investing in some of the gorgeous landscapes that appear in their pages.