Panera Bread Chases Chipotle Mexican Grill in the Sustainable Race (CMG, PNRA) - 0 views
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Adriana Trujillo on 25 Feb 14Panera Bread has been using antibiotic-free meat for a decade, but unlike rival Chipotle, it's struggled to effectively communicate its green credentials to consumers. writes Andrew Marder. The company is introducing a communications strategy touting its produce, donations and community cafes for low-income families. "[T]here's a lot of value in the work that Panera is doing, and it just takes a few good ad campaigns to bring that value to bear on the bottom line," Marder writes.