Special Report: Sustainable design - 0 views
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Adriana Trujillo on 05 Dec 13Sustainable packaging and design is helping beverage brands promote themselves as eco-friendly without appearing less luxurious, write Fiona Bennie and Barbra Wright. Recyclable packaging can help, but it's only a first step. "[I]f we consider packaging in isolation from the rest of the system we will only ever manage to create minimal impact both financially and sustainably," they write.