H&M launches first campaign to promote sustainability initiatives | News | Marketing Week - 0 views
-
Adriana Trujillo on 17 Apr 14H&M is running a series of print ads in British newspapers to promote its "Conscious" line of eco-friendly clothing, and to tout a clothing-collection service that rewards shoppers with a £5 discount voucher for each bag of used clothes they drop off at a branch of H&M. "We want to inspire people to make a difference and engage with our customers to do things that are more sustainable," says Linda Maggs, H&M's sustainability manager.