E-marketing

Digg launched a new images section yesterday with some interesting new features for all areas of the site, not just the images section. As well as a clever duplicate image detector every story in any...

One popular post can bring your more traffic and links than a month's worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. Make the next post you write your most popular post ever. The ...

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don't. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.

Shedding Some Light on CPA Advertising Sales & Affiliate Programs

A well-written long salesletter is the ONLY thing that can make up for the lack of face-to-face sales time between you and your online customer.

It looks like Google might be getting serious about its payment product, Google Checkout. First, right around Thanksgiving, they replaced ...

The Christmas season is well underway for retailers which means customer service departments will be facing a battle to maintain standards. With many customers shopping online for the first time as w...

Our 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics.

You can create Mobile Sitemaps using the Sitemap protocol. You can do this manually or you can use our Sitemap Generator. If you plan to use a third-party tool, you should check to see that it can create Mobile Sitemaps.

On popular demand, ListAustralia has newly acquired lists from other parts of the world. They will help Australian businesses and other organizations to connect with rest their global prospects easily. The new list fleet includes Global Technology Users List, IT Decision Makers List, Microsoft Dynamics Users List, Sales Force Users List, and C-Level Executives lists from USA, UK, Canada and Europe.

We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.

Successful companies know the importance of customer service. The Internet empowers customers who easily switch to suppliers with good customer service.

One of the hazards of product recommendations is that you may suggest the wrong thing. But online shoppers love product recommendations, so it is helpful to use them. And they can be great marketing tools. The key is personalized product recommendations.

On the face of it, viral marketing optimization (VMO) bears little resemblance to more established digital marketing practices. In retail and lead generation the basic principle to optimizing conversion is long established as driving people into the funnel and then pushing them down it. Viral Marketing turns this funnel upside down. The viral marketing end is really a beginning. Success starts at that single point of conversion and moves wider and the benefits of optimizing the viral funnel get compounded in ways other marketers can only dream of.

Don't forget to market your content online.

An article on how to effectively use Social Marketing for maximum traffic and exposure.

Effective Action Based Copywriting Location: Salon D Copywriting, copywriting, copywriting - it's not just about lots of content anymore. This session will examine ways to write effective copy for search and sales. Learn about action based copywrighting from leaders in......

Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of......

how to achieve superior customer service

You may have noticed double underlined links on sites that create a pop up advertisement when moused over. These are "in-text" advertisements, and they're increasingly appearing on content sites to generate additional revenue.