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Frederik Van Zande

Poor Product Recommendations Turn Online Shoppers Off :: Varien :: Open Source eCommerc... - 0 views

www.varien.com/...tions-turn-online-shoppers-off

architecture e-commerce e-marketing e-shop information recommendations usability

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    One of the hazards of product recommendations is that you may suggest the wrong thing. But online shoppers love product recommendations, so it is helpful to use them. And they can be great marketing tools. The key is personalized product recommendations.
Frederik Van Zande

Growing Your Email Subscriber List With Contests | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Subscriber-List-With-Contests

contests e-commerce e-mail e-marketing e-shop subscriber

shared by Frederik Van Zande on 29 Jul 08 - Cached
  • Frederik Van Zande on 29 Jul 08
     
    Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow. ALTFor these businesses, online contests may be an attractive quick fix. As an example, let's say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they've built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics's email marketing list.
Frederik Van Zande

Ratings and Reviews Engage Your Visitors | Practical eCommerce - 0 views

www.practicalecommerce.com/...d-Reviews-Engage-Your-Visitors

e-commerce e-shop rating review social media

shared by Frederik Van Zande on 25 Jul 08 - Cached
  • Frederik Van Zande on 25 Jul 08
     
    Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that "a person like me" is still the most trusted source for information about a company and its services or products.
Frederik Van Zande

The Power of Persona-lization | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views

www.grokdotcom.com/...the-power-of-persona-lization

personalization e-commerce e-marketing demographics persona relationships

shared by Frederik Van Zande on 13 Feb 09 - Cached
  • Frederik Van Zande on 13 Feb 09
     
    Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name. Smart personalization is the process of providing more relevant content and offers to your visitors based on their preferences and behavior.
Michael Satterwhite

Create a Twitter Following - Entrepreneur.com - 0 views

www.entrepreneur.com/...200084.html

twitter entrepreneur.com social media networking

shared by Michael Satterwhite on 25 Feb 09 - Cached
  • Michael Satterwhite on 25 Feb 09
     
    Guy Kawasaki comes through with more straight talk...and solid recommendations from an experienced entrepreneur who uses Twitter to great advantage.
Frederik Van Zande

Price Guarantees: No Substitute for A Unique Value Proposition | Get Elastic - 0 views

www.getelastic.com/price-match-guarantees

uvp price guarantee e-marketing e-commerce persuasion

shared by Frederik Van Zande on 07 Apr 09 - Cached
  • Frederik Van Zande on 07 Apr 09
     
    Though I'd never recommend "lowest prices" as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guarantee to convince customers to purchase from them and not the competition. I'd venture to say Price Guarantees are becoming "Ubiquitous Value Propositions" rather than unique!
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
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