Contents contributed and discussions participated by Frederik Van Zande - E-marketing

Customer Service, New Marketing in the Internet Age - 0 views

www.strategicmarketingmontreal.ca/newsletter-61.htm

customer e-marketing service support

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Successful companies know the importance of customer service. The Internet empowers customers who easily switch to suppliers with good customer service.

<div class="cArrow"> </div><div class="cContentInner">Successful companies know the importance of customer service. The Internet empowers customers who easily switch to suppliers with good customer service.</div>

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Offers That Improve Terms, Add Services, and Make Bribes | Copyblogger - 0 views

www.copyblogger.com/offers-terms-services-bribes

copywriting e-commerce e-marketing e-shop salescopy

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.

<div class="cArrow"> </div><div class="cContentInner">We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.</div>

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Usability Review: "Welcome" Emails - 0 views

www.varien.com/...usability-welcome-emails

e-commerce e-marketing e-shop email marketing welcome_mails

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn't always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it's a good thing to send a "welcome" email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.

<div class="cArrow"> </div><div class="cContentInner">In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn't always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it's a good thing to send a "welcome" email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.</div>

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Usability Review: Customer Reviews :: Varien - 0 views

www.varien.com/...how-are-your-customer-reviews

best customer e-commerce e-marketing e-shop practice rating reviews usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post we look at how different retailers implement reviews.

<div class="cArrow"> </div><div class="cContentInner">One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post we look at how different retailers implement reviews.</div>

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Blended Search Can Boost Your Ecommerce Business :: Varien :: Open Source eCommerce Dev... - 0 views

www.varien.com/...-boost-your-ecommerce-business

blended_search e-commerce e-marketing e-shop google msn search seo yahoo

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.

<div class="cArrow"> </div><div class="cContentInner">In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.</div>

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Usability Review: "Confirm Order" Pages :: Varien - 0 views

www.varien.com/...usability-confirm-order-pages

confirmation_pages customer e-commerce e-marketing e-shop order service usability web_design

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

What does that page look like just before you "confirm" or "finalize" an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.

<div class="cArrow"> </div><div class="cContentInner">What does that page look like just before you "confirm" or "finalize" an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.</div>

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How Deep is Your Ecommerce Email Linking? :: Varien :: Open Source eCommerce Developmen... - 0 views

www.varien.com/...s-your-ecommerce-email-linking

deep e-commerce e-marketing e-shop email linking marketing personalisation

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Over at The Email Wars, there is an interesting post about personalized links in ecommerce emails. Instead of linking to the relevant email topic, many times an ecommerce marketing email will simply send me to a homepage, or a broad category page.

<div class="cArrow"> </div><div class="cContentInner">Over at The Email Wars, there is an interesting post about personalized links in ecommerce emails. Instead of linking to the relevant email topic, many times an ecommerce marketing email will simply send me to a homepage, or a broad category page.</div>

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Checking Out Ecommerce Checkout :: Varien :: Open Source eCommerce Development and Cons... - 0 views

www.varien.com/...hecking-out-ecommerce-checkout

architecture best checkout e-commerce e-marketing e-shop information practice register security usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

One of the most important elements of your ecommerce Web site is the checkout page. This is the first page from the cart, basket or bag (or whatever you call it on your site) after you offer the option to "check out."

<div class="cArrow"> </div><div class="cContentInner">One of the most important elements of your ecommerce Web site is the checkout page. This is the first page from the cart, basket or bag (or whatever you call it on your site) after you offer the option to "check out."</div>

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Usability Review: My Account Page :: Varien - 0 views

www.varien.com/...te-screenshots-my-account-page

account architecture e-commerce e-marketing e-shop information my usability user_control

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.

<div class="cArrow"> </div><div class="cContentInner">Loyal ecommerce shoppers often like to set up an account with etailers they visit frequently. This means that how you set up the "My Account" page can be important. In terms of design and usability, it is important to cater to your ecommerce shoppers. All of the examples below are the My Account pages for various etailers. Each represents the first thing that comes up when the My Account selection is made on an ecommerce Web site.</div>

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Over 875 Million Consumers Have Shopped Online -- The Number of Internet Shoppers Up 40... - 0 views

www.nielsen.com/...pr_080128b.html

e-commerce e-marketing e-shop payment report research visa

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

report of a customer research on e-shops.

<div class="cArrow"> </div><div class="cContentInner">report of a customer research on e-shops.</div>

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Usability Review: Customer Service Landing Pages - Varien - 0 views

www.varien.com/...customer-service-landing-pages

best customer e-commerce e-marketing e-shop examples practice service trustworthy usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.

<div class="cArrow"> </div><div class="cContentInner">One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.</div>

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Usability Review: Product Image Rich Media :: Varien - 0 views

www.varien.com/...-web-site-product-details-page

best content e-commerce e-marketing e-shop practice product_details rich_media usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.

<div class="cArrow"> </div><div class="cContentInner">Many good ecommerce Web sites know that the product details page can have a material say in whether customers stick around - and even whether they come back. Customers like to learn as much as possible about a product before buying, and product details pages can allow customer to explore a product.</div>

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Usability: Gift Registries :: Varien - 0 views

www.varien.com/...usability-gift-registries

best e-commerce e-marketing e-shop examples gift practice registries usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).

<div class="cArrow"> </div><div class="cContentInner">Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).</div>

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Usability: eCommerce Wishlists :: Varien - 0 views

www.varien.com/...usability-ecommerce-wishlists

best e-commerce e-marketing e-shop example lists practice usability wishlists

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.

<div class="cArrow"> </div><div class="cContentInner">Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can't buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.</div>

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A List Apart: Articles: Sign Up Forms Must Die - 0 views

www.alistapart.com/...signupforms

demo e-marketing engagement forms gradual sign-up usability user_experience_design

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

a good round up of when to make people fill in a form before having a full account on your website - gradual engagement

<div class="cArrow"> </div><div class="cContentInner">a good round up of when to make people fill in a form before having a full account on your website - gradual engagement</div>

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Google Analytics Blog: Benchmarking now available plus additional opt-in settings - 0 views

analytics.blogspot.com/...arking-now-available-plus.html

analytics benchmarking e-marketing google vertical_industry

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.

<div class="cArrow"> </div><div class="cContentInner">a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.</div>

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Usability: Email Newsletters :: Varien - 0 views

www.varien.com/...usability-email-newsletters

best e-commerce e-marketing e-shop email examples marketing newsletters practice usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Not too long ago, I did a post on "Welcome" emails. Since I had to sign up for all those accounts - and newsletters - it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.

<div class="cArrow"> </div><div class="cContentInner">Not too long ago, I did a post on "Welcome" emails. Since I had to sign up for all those accounts - and newsletters - it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.</div>

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LinkedIn as Headhunting Tool - Watch Out Monster, Dice! - ReadWriteWeb - 0 views

www.readwriteweb.com/...linkin_as_headhunting_tool.php

cv headhunt linked in social networking web2.0

shared by Frederik Van Zande on 12 Apr 08 - Cached

Frederik Van Zande on 12 Apr 08

how to use linked in for headhunting

<div class="cArrow"> </div><div class="cContentInner">how to use linked in for headhunting</div>

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Tips on Building a Viral Website - 0 views

www.dewittsmedia.com/...ps-on-building-a-viral-website

blog brand awareness seo social networking viral marketing

shared by Frederik Van Zande on 03 Apr 08 - Cached

Frederik Van Zande on 03 Apr 08

Building a viral website is very important now days specially in the web 2.0 space. At one time blogs, forums, and other forms of social networking was not such a big deal on the internet like it is today which granted don't take me the wrong way a lot of people used computers in the early days for networking, but not like today.

<div class="cArrow"> </div><div class="cContentInner">Building a viral website is very important now days specially in the web 2.0 space. At one time blogs, forums, and other forms of social networking was not such a big deal on the internet like it is today which granted don't take me the wrong way a lot of people used computers in the early days for networking, but not like today.</div>

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