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Frederik Van Zande

Could Sold Out Products Increase Email Click Through? | Get Elastic - 0 views

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    Chad White from the Retail Email Blog recently spotted this email from TigerDirect that dynamically updates image files when a product sells out. This practice prevents the frustration and disappointment when one clicks to a product that's no longer available, creates urgency for other products and may prompt the recipient to open TigerDirect emails right away in the future.
Frederik Van Zande

Offers That Improve Terms, Add Services, and Make Bribes | Copyblogger - 0 views

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    We've already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let's look at offers that improve terms or that offer services or bribes.
Frederik Van Zande

Holiday Email Marketing III: Final days and follow-ups - 0 views

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    Now it's time for them to pick out email tactics and strategies suited to the last stages of the holiday season (and beyond).
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