he latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will ship this summer. Though pay-per-click text ads remain Google's (and thus the online ad industry's) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! is currently top dog. Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 billion, AOL built up its Platform A with acquisitions of Tacoda, and Quigo, WPP spent $649 million to purchase 24/7 Real Media, and Yahoo! itself paid $680 million for Right Media. And now with AMP!, is Yahoo! actually opening up their ad silo?
You can create Mobile Sitemaps using the Sitemap protocol. You can do this manually or you can use our Sitemap Generator. If you plan to use a third-party tool, you should check to see that it can create Mobile Sitemaps.
The average e-commerce site is effective in getting shoppers to buy less than half the time. Web site design gurus say usability testing can help bring profitability up.
This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry's more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition shaping in the world of search marketing...
The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." In this report, TubeMogul shares with us a formula
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