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Hitler, unlike Stalin or Mao, was an intuitive master of media stagecraft. David Bowie’s too-clever quip that Hitler was the first rock star, for which Bowie was widely reviled at the time, was spot-on.

the media like Hitler because Hitler liked the media

Perhaps that’s why he continues to mesmerize us: because he flickers, irresolvably, between the seemingly inhuman and the all too human.

His psychopathology is a queasy funhouse reflection, straight out of Nightmare Alley, of the instrumental rationality of the machine age. The genocidal assembly lines of Hitler’s death camps are a grotesque parody of Fordist mechanization, just as the Nazis’ fastidious recycling of every remnant of their victims but their smoke—their gold fillings melted down for bullion, their hair woven into socks for U-boat crewmen—is a depraved caricature of the Taylorist mania for workplace efficiency.

there’s something perversely comforting about Hitler’s unchallenged status as the metaphysical gravitational center of all our attempts at philosophizing evil

he prefigured postmodernity: the annexation of politics by Hollywood and Madison Avenue, the rise of the celebrity as a secular icon, the confusion of image and reality in a Matrix world. He regarded existence “as a kind of permanent parade before a gigantic audience” (Fest), calculating the visual impact of every histrionic pose, every propaganda tagline, every monumental building

By denying everyone’s capability, at least in theory, for Hitlerian evil, we let ourselves off the hook

Yet Hitler, paradoxically, is also a shriveled untermensch, the protypical nonentity; a face in the crowd in an age of crowds, instantly forgettable despite his calculated efforts to brand himself (the toothbrush mustache of the military man coupled with the flopping forelock of the art-school bohemian)

there was always a comic distance between the public image of the world-bestriding, godlike Fuhrer and his Inner Adolf, a nail-biting nebbish tormented by flatulence. Knowingly or not, the Downfall parodies dance in the gap between the two. More immediately, they rely on the tried-and-true gimmick of bathos. What makes the Downfall parodies so consistently hilarious is the incongruity of whatever viral topic is making the Fuhrer go ballistic and the outsized scale of his gotterdammerung-strength tirade

The Downfall meme dramatizes the cultural logic of our remixed, mashed-up times, when digital technology allows us to loot recorded history, prying loose any signifier that catches our magpie eyes and repurposing it to any end. The near-instantaneous speed with which parodists use these viral videos to respond to current events underscores the extent to which the social Web, unlike the media ecologies of Hitler’s day, is a many-to-many phenomenon, more collective cacophony than one-way rant. As well, the furor (forgive pun) over YouTube’s decision to capitulate to the movie studio’s takedown demand, rather than standing fast in defense of Fair Use (a provision in copyright law that protects the re-use of a work for purposes of parody), indicates the extent to which ordinary people feel that commercial culture is somehow theirs, to misread or misuse as the spirit moves them.

the closest thing we have to a folk culture, the connective tissue that binds us as a society

SPIEGEL: Can you also get your revenge on him by using comedy? Brooks: Yes, absolutely. Of course it is impossible to take revenge for 6 million murdered Jews. But by using the medium of comedy, we can try to rob Hitler of his posthumous power and myths. [...] We take away from him the holy seriousness that always surrounded him and protected him like a cordon.”

risking the noose, some Germans laughed off their fears and mocked the Orwellian boot stamping on the human face, giving vent to covert opposition through flüsterwitze (“whispered jokes”). Incredibly, even Jews joked about their plight, drawing on the absurdist humor that is quintessentially Jewish to mock the Nazis even as they lightened the intolerable burden of Jewish life in the shadow of the swastika. Rapaport offers a sample of Jewish humor in Hitler’s Germany: “A Jew is arrested during the war, having been denounced for killing a Nazi at 10 P.M. and even eating the brain of his victim. This is his defense: In the first place, a Nazi hasn’t got any brain. Secondly, a Jew doesn’t eat anything that comes from a pig. And thirdly, he could not have killed the Nazi at 10 P.M. because at that time everybody listens to the BBC broadcast.”

For most of human history, forgetting was the default and remembering the challenge.

Chants, songs, monasteries, books, libraries, and even universities were established primarily to overcome our propensity to forget over time. The physical and economic limitations of all of those technologies and institutions served us well. Each acted not just as memory aids but also as filters or editors. They helped us remember much by helping us discard even more.

Our use of the proliferating data and rudimentary filters in our lives renders us incapable of judging, discriminating, or engaging in deductive reasoning. And inductive reasoning, which one could argue is entering a golden age with the rise of huge databases and the processing power needed to detect patterns and anomalies, is beyond the reach of lay users of the grand collective database called the Internet.

Even 10 years ago, we did not consider that words written for a tiny audience could reach beyond, perhaps to someone unforgiving, uninitiated in a community, or just plain unkind.

Remembering to forget, as Elvis argued, is also essential to getting over heartbreak. And, as Jorge Luis Borges wrote in his 1942 (yep, I Googled it to find the date) story "Funes el memorioso," it is just as important to the act of thinking. Funes, the young man in the story afflicted with an inability to forget anything, can't make sense of it. He can't think abstractly. He can't judge facts by relative weight or seriousness. He is lost in the details. Painfully, Funes cannot rest.

Just because we have the vessels, we fill them.

the default habits of our species: to record, retain, and release as much information as possible

Perhaps we just have to learn to manage wisely how we digest, discuss, and publicly assess the huge archive we are building. We must engender cultural habits that ensure perspective, calm deliberation, and wisdom. That's hard work.

we choose the nature of technologies. They don't choose us. We just happen to choose unwisely with some frequency

surveillance as the chief function of electronic government

critical information studies

Siva Vaidhyanathan is an associate professor of media studies and law at the University of Virginia. His next book, The Googlization of Everything, is forthcoming from the University of California Press.

Nietzsche's _On the Use and Disadvantage of History for Life_

Google compresses, if not eliminates, temporal context. This is likely only to exacerbate the existing problem in politics of taking one's statements out of context. A politician whose views on a subject have evolved quite logically over decades in light of changing knowledge and/or circumstances is held up in attack ads as a flip-flopper because consecutive Google entries have him/her saying two opposite things about the same subject -- and never mind that between the two statements, the Berlin Wall may have fallen or the economy crashed harder than at any other time since 1929.

All around the world, political leaders, scholars and citizens are searching for responses to the challenge of preserving control of our identities in a digital world that never forgets. Are the most promising solutions going to be technological? Legislative? Judicial? Ethical? A result of shifting social norms and cultural expectations? Or some mix of the above?

These approaches share the common goal of reconstructing a form of control over our identities: the ability to reinvent ourselves, to escape our pasts and to improve the selves that we present to the world.

many technological theorists assumed that self-governing communities could ensure, through the self-correcting wisdom of the crowd, that all participants enjoyed the online identities they deserved. Wikipedia is one embodiment of the faith that the wisdom of the crowd can correct most mistakes — that a Wikipedia entry for a small-town mayor, for example, will reflect the reputation he deserves. And if the crowd fails — perhaps by turning into a digital mob — Wikipedia offers other forms of redress

In practice, however, self-governing communities like Wikipedia — or algorithmically self-correcting systems like Google — often leave people feeling misrepresented and burned. Those who think that their online reputations have been unfairly tarnished by an isolated incident or two now have a practical option: consulting a firm like ReputationDefender, which promises to clean up your online image. ReputationDefender was founded by Michael Fertik, a Harvard Law School graduate who was troubled by the idea of young people being forever tainted online by their youthful indiscretions. “I was seeing articles about the ‘Lord of the Flies’ behavior that all of us engage in at that age,” he told me, “and it felt un-American that when the conduct was online, it could have permanent effects on the speaker and the victim. The right to new beginnings and the right to self-definition have always been among the most beautiful American ideals.”

In the Web 3.0 world, Fertik predicts, people will be rated, assessed and scored based not on their creditworthiness but on their trustworthiness as good parents, good dates, good employees, good baby sitters or good insurance risks.

“Our customers include parents whose kids have talked about them on the Internet — ‘Mom didn’t get the raise’; ‘Dad got fired’; ‘Mom and Dad are fighting a lot, and I’m worried they’ll get a divorce.’ ”

as facial-recognition technology becomes more widespread and sophisticated, it will almost certainly challenge our expectation of anonymity in public

Ohm says he worries that employers would be able to use social-network-aggregator services to identify people’s book and movie preferences and even Internet-search terms, and then fire or refuse to hire them on that basis. A handful of states — including New York, California, Colorado and North Dakota — broadly prohibit employers from discriminating against employees for legal off-duty conduct like smoking. Ohm suggests that these laws could be extended to prevent certain categories of employers from refusing to hire people based on Facebook pictures, status updates and other legal but embarrassing personal information. (In practice, these laws might be hard to enforce, since employers might not disclose the real reason for their hiring decisions, so employers, like credit-reporting agents, might also be required by law to disclose to job candidates the negative information in their digital files.)

research group’s preliminary results suggest that if rumors spread about something good you did 10 years ago, like winning a prize, they will be discounted; but if rumors spread about something bad that you did 10 years ago, like driving drunk, that information has staying power

many people aren’t worried about false information posted by others — they’re worried about true information they’ve posted about themselves when it is taken out of context or given undue weight. And defamation law doesn’t apply to true information or statements of opinion. Some legal scholars want to expand the ability to sue over true but embarrassing violations of privacy — although it appears to be a quixotic goal.

Researchers at the University of Washington, for example, are developing a technology called Vanish that makes electronic data “self-destruct” after a specified period of time. Instead of relying on Google, Facebook or Hotmail to delete the data that is stored “in the cloud” — in other words, on their distributed servers — Vanish encrypts the data and then “shatters” the encryption key. To read the data, your computer has to put the pieces of the key back together, but they “erode” or “rust” as time passes, and after a certain point the document can no longer be read.

Plenty of anecdotal evidence suggests that young people, having been burned by Facebook (and frustrated by its privacy policy, which at more than 5,000 words is longer than the U.S. Constitution), are savvier than older users about cleaning up their tagged photos and being careful about what they post.

norms are already developing to recreate off-the-record spaces in public, with no photos, Twitter posts or blogging allowed. Milk and Honey, an exclusive bar on Manhattan’s Lower East Side, requires potential members to sign an agreement promising not to blog about the bar’s goings on or to post photos on social-networking sites, and other bars and nightclubs are adopting similar policies. I’ve been at dinners recently where someone has requested, in all seriousness, “Please don’t tweet this” — a custom that is likely to spread.

There’s already a sharp rise in lawsuits known as Twittergation — that is, suits to force Web sites to remove slanderous or false posts.

strategies of “soft paternalism” that might nudge people to hesitate before posting, say, drunken photos from Cancún. “We could easily think about a system, when you are uploading certain photos, that immediately detects how sensitive the photo will be.”

It’s sobering, now that we live in a world misleadingly called a “global village,” to think about privacy in actual, small villages long ago. In the villages described in the Babylonian Talmud, for example, any kind of gossip or tale-bearing about other people — oral or written, true or false, friendly or mean — was considered a terrible sin because small communities have long memories and every word spoken about other people was thought to ascend to the heavenly cloud. (The digital cloud has made this metaphor literal.) But the Talmudic villages were, in fact, far more humane and forgiving than our brutal global village, where much of the content on the Internet would meet the Talmudic definition of gossip: although the Talmudic sages believed that God reads our thoughts and records them in the book of life, they also believed that God erases the book for those who atone for their sins by asking forgiveness of those they have wronged. In the Talmud, people have an obligation not to remind others of their past misdeeds, on the assumption they may have atoned and grown spiritually from their mistakes. “If a man was a repentant [sinner],” the Talmud says, “one must not say to him, ‘Remember your former deeds.’ ” Unlike God, however, the digital cloud rarely wipes our slates clean, and the keepers of the cloud today are sometimes less forgiving than their all-powerful divine predecessor.

On the Internet, it turns out, we’re not entitled to demand any particular respect at all, and if others don’t have the empathy necessary to forgive our missteps, or the attention spans necessary to judge us in context, there’s nothing we can do about it.

Gosling is optimistic about the implications of his study for the possibility of digital forgiveness. He acknowledged that social technologies are forcing us to merge identities that used to be separate — we can no longer have segmented selves like “a home or family self, a friend self, a leisure self, a work self.” But although he told Facebook, “I have to find a way to reconcile my professor self with my having-a-few-drinks self,” he also suggested that as all of us have to merge our public and private identities, photos showing us having a few drinks on Facebook will no longer seem so scandalous. “You see your accountant going out on weekends and attending clown conventions, that no longer makes you think that he’s not a good accountant. We’re coming to terms and reconciling with that merging of identities.”

a humane society values privacy, because it allows people to cultivate different aspects of their personalities in different contexts; and at the moment, the enforced merging of identities that used to be separate is leaving many casualties in its wake.

we need to learn new forms of empathy, new ways of defining ourselves without reference to what others say about us and new ways of forgiving one another for the digital trails that will follow us forever

"The use of facial recognition in schools creates an unprecedented level of surveillance and scrutiny," says John Cusick, a fellow at the Legal Defense Fund. "It can exacerbate racial disparities in terms of how schools are enforcing disciplinary codes and monitoring their students."

The school would ask adults, not kids, to register their faces with the SAFR system. After they registered, they’d be able to enter the school by smiling at a camera at the front gate. (Smiling tells the software that it’s looking at a live person and not, for instance, a photograph). If the system recognizes the person, the gates automatically unlock

The software can predict a person's age and gender, enabling schools to turn off access for people below a certain age. But Glaser notes that if other schools want to register students going forward, they can

There are no guidelines about how long the facial data gets stored, how it’s used, or whether people need to opt in to be tracked.

Schools could, for instance, use facial recognition technology to monitor who's associating with whom and discipline students differently as a result. "It could criminalize friendships," says Cusick of the Legal Defense Fund.

SAFR boasts a 99.8 percent overall accuracy rating, based on a test, created by the University of Massachusetts, that vets facial recognition systems. But Glaser says the company hasn’t tested whether the tool is as good at recognizing black and brown faces as it is at recognizing white ones. RealNetworks deliberately opted not to have the software proactively predict ethnicity, the way it predicts age and gender, for fear of it being used for racial profiling. Still, testing the tool's accuracy among different demographics is key. Research has shown that many top facial recognition tools are particularly bad at recognizing black women

"It's tempting to say there's a technological solution, that we're going to find the dangerous people, and we're going to stop them," she says. "But I do think a large part of that is grasping at straws."

We realize that what we do now, well or badly, will be remembered later on. This sense of enacting history matters. For some of us, it partly compensates for the disruption of our lives.

Actually, we’ve already been living in a historic moment. For the past few decades, we’ve been called upon to act, and have been acting in a way that will be scrutinized by our descendants. Now we feel it. The shift has to do with the concentration and intensity of what’s happening. September 11th was a single day, and everyone felt the shock of it, but our daily habits didn’t shift, except at airports; the President even urged us to keep shopping. This crisis is different. It’s a biological threat, and it’s global. Everyone has to change together to deal with it. That’s really history.

There are 7.8 billion people alive on this planet—a stupendous social and technological achievement that’s unnatural and unstable. It’s made possible by science, which has already been saving us. Now, though, when disaster strikes, we grasp the complexity of our civilization—we feel the reality, which is that the whole system is a technical improvisation that science keeps from crashing down

Today, in theory, everyone knows everything. We know that our accidental alteration of the atmosphere is leading us into a mass-extinction event, and that we need to move fast to dodge it. But we don’t act on what we know. We don’t want to change our habits. This knowing-but-not-acting is part of the old structure of feeling.

remember that you must die. Older people are sometimes better at keeping this in mind than younger people. Still, we’re all prone to forgetting death. It never seems quite real until the end, and even then it’s hard to believe. The reality of death is another thing we know about but don’t feel.

it is the first of many calamities that will likely unfold throughout this century. Now, when they come, we’ll be familiar with how they feel.

water shortages. And food shortages, electricity outages, devastating storms, droughts, floods. These are easy calls. They’re baked into the situation we’ve already created, in part by ignoring warnings that scientists have been issuing since the nineteen-sixties

Imagine what a food scare would do. Imagine a heat wave hot enough to kill anyone not in an air-conditioned space, then imagine power failures happening during such a heat wave.

science fiction is the realism of our time

Science-fiction writers don’t know anything more about the future than anyone else. Human history is too unpredictable; from this moment, we could descend into a mass-extinction event or rise into an age of general prosperity. Still, if you read science fiction, you may be a little less surprised by whatever does happen. Often, science fiction traces the ramifications of a single postulated change; readers co-create, judging the writers’ plausibility and ingenuity, interrogating their theories of history. Doing this repeatedly is a kind of training. It can help you feel more oriented in the history we’re making now. This radical spread of possibilities, good to bad, which creates such a profound disorientation; this tentative awareness of the emerging next stage—these are also new feelings in our time.

Do we believe in science? Go outside and you’ll see the proof that we do everywhere you look. We’re learning to trust our science as a society. That’s another part of the new structure of feeling.

This mixture of dread and apprehension and normality is the sensation of plague on the loose. It could be part of our new structure of feeling, too.

there are charismatic mega-ideas. “Flatten the curve” could be one of them. Immediately, we get it. There’s an infectious, deadly plague that spreads easily, and, although we can’t avoid it entirely, we can try to avoid a big spike in infections, so that hospitals won’t be overwhelmed and fewer people will die. It makes sense, and it’s something all of us can help to do. When we do it—if we do it—it will be a civilizational achievement: a new thing that our scientific, educated, high-tech species is capable of doing. Knowing that we can act in concert when necessary is another thing that will change us.

People who study climate change talk about “the tragedy of the horizon.” The tragedy is that we don’t care enough about those future people, our descendants, who will have to fix, or just survive on, the planet we’re now wrecking. We like to think that they’ll be richer and smarter than we are and so able to handle their own problems in their own time. But we’re creating problems that they’ll be unable to solve. You can’t fix extinctions, or ocean acidification, or melted permafrost, no matter how rich or smart you are. The fact that these problems will occur in the future lets us take a magical view of them. We go on exacerbating them, thinking—not that we think this, but the notion seems to underlie our thinking—that we will be dead before it gets too serious. The tragedy of the horizon is often something we encounter, without knowing it, when we buy and sell. The market is wrong; the prices are too low. Our way of life has environmental costs that aren’t included in what we pay, and those costs will be borne by our descendents. We are operating a multigenerational Ponzi scheme.

We’ve decided to sacrifice over these months so that, in the future, people won’t suffer as much as they would otherwise. In this case, the time horizon is so short that we are the future people.

Amid the tragedy and death, this is one source of pleasure. Even though our economic system ignores reality, we can act when we have to. At the very least, we are all freaking out together. To my mind, this new sense of solidarity is one of the few reassuring things to have happened in this century. If we can find it in this crisis, to save ourselves, then maybe we can find it in the big crisis, to save our children and theirs.

Thatcher said that “there is no such thing as society,” and Ronald Reagan said that “government is not the solution to our problem; government is the problem.” These stupid slogans marked the turn away from the postwar period of reconstruction and underpin much of the bullshit of the past forty years

We are individuals first, yes, just as bees are, but we exist in a larger social body. Society is not only real; it’s fundamental. We can’t live without it. And now we’re beginning to understand that this “we” includes many other creatures and societies in our biosphere and even in ourselves. Even as an individual, you are a biome, an ecosystem, much like a forest or a swamp or a coral reef. Your skin holds inside it all kinds of unlikely coöperations, and to survive you depend on any number of interspecies operations going on within you all at once. We are societies made of societies; there are nothing but societies. This is shocking news—it demands a whole new world view.

It’s as if the reality of citizenship has smacked us in the face.

The neoliberal structure of feeling totters. What might a post-capitalist response to this crisis include? Maybe rent and debt relief; unemployment aid for all those laid off; government hiring for contact tracing and the manufacture of necessary health equipment; the world’s militaries used to support health care; the rapid construction of hospitals.

If the project of civilization—including science, economics, politics, and all the rest of it—were to bring all eight billion of us into a long-term balance with Earth’s biosphere, we could do it. By contrast, when the project of civilization is to create profit—which, by definition, goes to only a few—much of what we do is actively harmful to the long-term prospects of our species.

Economics is a system for optimizing resources, and, if it were trying to calculate ways to optimize a sustainable civilization in balance with the biosphere, it could be a helpful tool. When it’s used to optimize profit, however, it encourages us to live within a system of destructive falsehoods. We need a new political economy by which to make our calculations. Now, acutely, we feel that need.

We’ll remember this even if we pretend not to. History is happening now, and it will have happened. So what will we do with that?

How we feel is shaped by what we value, and vice versa. Food, water, shelter, clothing, education, health care: maybe now we value these things more, along with the people whose work creates them. To survive the next century, we need to start valuing the planet more, too, since it’s our only home.

The brain is always changed by what it does.  That's how we learn, from infancy on, and that's how a baby born in New York has different cultural patterns of behavior, language, gesture, interaction, socialization, and attention than a baby born the same day in Beijing. That's as true for the historical moment into which we are born as it is for the geographical location.  Our attention is shaped by all we do, and reshaped by all we do.  That is what learning is.  The best we can do as educators is find ways to improve our institutions of learning to help our kids be prepared for their future--not for our past.

I didn't find the article nearly as stigmatizing and retrograde as I do the knee-jerk Don't Tread on Me reactions of everyone I've seen respond--most of which amount to foolish technolibertarian celebrations of the anonymous savior Technology (Cathy, you don't do that there, even if you also have nothing good to say about the NYT piece).If anything, the article showed that these kids (like all of us!) are profoundly distressed by today's media ecology. They seem to have a far more subtle perspective on things than most others. Frankly I'm a bit gobstopped that everyone hates this article so much. As for the old chestnut that "we need new education for the information age," it's worth pointing out that there was no formal, standardized education system before the industrial age. Compulsory education is a century old experiment. And yes, it ought to be discarded. But that's a frightening prospect for almost everyone, including those who advocate for it. I wonder how many of the intelligentsia who raise their fists and cry, "We need a different education system!" still partake of the old system for their own kids. We don't in my house, for what it's worth, and it's a huge pain in the ass.

Cathy -- I really appreciate the distinctions you make between the "the biology of attention" and "the sociology of change." And I agree that more complex and nuanced conversations about technology's relationship to attention, diverstion, focus, and immersion will be more productive (than either nostalgia or utopic futurism). For example, it seems like a strange oversight (in the NYT piece) to bemoan the ability of "kids these days" to focus, read immersively, or Pay Attention, yet report without comment that these same kids can edit video for hours on end -- creative, immersive work which, I would imagine, requires more than a little focus. It seems that perhaps the question is not whether we can still pay attention or focus, but what those diverse forms of immersion within different media (will) look like.

The core problem we face in digital data use and privacy is that we are increasingly transparent in our daily lives, but the norms that govern use of transparent data have not transitioned from the physical world to the online world.

wasting my time

"I want to speak to you not through the wearisome Machine."

The Machine is much, but it is not everything. I see something like you in this plate, but I do not see you. I hear something like you through this telephone, but I do not hear you

the Machine did not transmit nuances of expression. It only gave a general idea of people - an idea that was good enough for all practical purposes, Vashti thought. The imponderable bloom, declared by a discredited philosophy to be the actual essence of intercourse, was rightly ignored by the Machine, just as the imponderable bloom of the grape was ignored by the manufacturers of artificial fruit.

"It is contrary to the spirit of the age," she asserted. "Do you mean by that, contrary to the Machine?"

The surface of the earth is only dust and mud, no advantage. The surface of the earth is only dust and mud, no life remains on it, and you would need a respirator, or the cold of the outer air would kill you. One dies immediately in the outer air

For a moment Vashti felt lonely. Then she generated the light, and the sight of her room, flooded with radiance and studded with electric buttons, revived her. There were buttons and switches everywhere - buttons to call for food for music, for clothing. There was the hot-bath button, by pressure of which a basin of (imitation) marble rose out of the floor, filled to the brim with a warm deodorized liquid. There was the cold-bath button. There was the button that produced literature. and there were of course the buttons by which she communicated with her friends. The room, though it contained nothing, was in touch with all that she cared for in the world.

To most of these questions she replied with irritation - a growing quality in that accelerated age

Her lecture, which lasted ten minutes

Vashti was seized with the terrors of direct experience

I will not tell you through the Machine

thanks to the advance of science, the earth was exactly alike all over. Rapid intercourse, from which the previous civilization had hoped so much, had ended by defeating itself. What was the good of going to Peking when it was just like Shrewsbury? Why return to Shrewsbury when it would all be like Peking? Men seldom moved their bodies; all unrest was concentrated in the soul.

her horror of direct experience returned. It was not quite like the air-ship in the cinematophote. For one thing it smelt - not strongly or unpleasantly, but it did smell, and with her eyes shut she should have known that a new thing was close to her.

The man in front dropped his Book - no great matter, but it disquieted them all

they seemed intolerable

When the air-ships had been built, the desire to look direct at things still lingered in the world. Hence the extraordinary number of skylights and windows, and the proportionate discomfort to those who were civilized and refined

illegal, unmechanical, and punishable by Homelessness

People never touched one another. The custom had become obsolete, owing to the Machine

"Cover the window, please. These mountains give me no ideas."

She might well declare that the visit was superfluous. The buttons, the knobs, the reading-desk with the Book, the temperature, the atmosphere, the illumination - all were exactly the same. And if Kuno himself, flesh of her flesh, stood close beside her at last, what profit was there in that? She was too well-bred to shake him by the hand.

"You think it irreligious of me to have found out a way of my own. It was just what the Committee thought, when they threatened me with Homelessness." At this she grew angry. "I worship nothing!" she cried. "I am most advanced. I don"t think you irreligious, for there is no such thing as religion left. All the fear and the superstition that existed once have been destroyed by the Machine. I only meant that to find out a way of your own was----Besides, there is no new way out." "So it is always supposed." "Except through the vomitories, for which one must have an Egression-permit, it is impossible to get out. The Book says so." "Well, the Book"s wrong, for I have been out on my feet."

Each infant was examined at birth, and all who promised undue strength were destroyed. Humanitarians may protest, but it would have been no true kindness to let an athlete live; he would never have been happy in that state of life to which the Machine had called him

Man is the measure. That was my first lesson. Man"s feet are the measure for distance, his hands are the measure for ownership, his body is the measure for all that is lovable and desirable and strong

all the food-tubes and medicine-tubes and music- tubes that the Machine has evolved lately

Kuno had lately asked to be a father, and his request had been refused by the Committee. His was not a type that the Machine desired to hand on

I felt, for the first time, that a protest had been lodged against corruption, and that even as the dead were comforting me, so I was comforting the unborn. I felt that humanity existed, and that it existed without clothes. How can I possibly explain this? It was naked, humanity seemed naked, and all these tubes and buttons and machineries neither came into the world with us, nor will they follow us out, nor do they matter supremely while we are here

There was not room for such a person in the world. And with her pity disgust mingled. She was ashamed at having borne such a son, she who had always been so respectable and so full of ideas

Cannot you see, cannot all you lecturers see, that it is we that are dying, and that down here the only thing that really lives in the Machine? We created the Machine, to do our will, but we cannot make it do our will now

I fought till the very end

Beware of first- hand ideas!" exclaimed one of the most advanced of them. "First-hand ideas do not really exist. They are but the physical impressions produced by live and fear, and on this gross foundation who could erect a philosophy? Let your ideas be second-hand, and if possible tenth-hand, for then they will be far removed from that disturbing element - direct observation

in theory the Machine was still the creation and the implement of man. but in practice all, save a few retrogrades, worshipped it as divine

No one confessed the Machine was out of hand. Year by year it was served with increased efficiency and decreased intelligence

Time passed, and they resented the defects no longer. The defects had not been remedied, but the human tissues in that latter day had become so subservient, that they readily adapted themselves to every caprice of the Machine

mankind was not yet sufficiently adaptable to do without sleeping

Under the seas, beneath the roots of the mountains, ran the wires through which they saw and heard, the enormous eyes and ears that were their heritage, and the hum of many workings clothed their thoughts in one garment of subserviency. Only the old and the sick remained ungrateful, for it was rumoured that Euthanasia, too, was out of order, and that pain had reappeared among men

there came a day when, without the slightest warning, without any previous hint of feebleness, the entire communication-system broke down, all over the world, and the world, as they understood it, ended

She had never known silence, and the coming of it nearly killed her - it did kill many thousands of people outright

man who had once made god in his image, and had mirrored his strength on the constellations, beautiful naked man was dying, strangled in the garments that he had woven

some fool will start the Machine again, tomorrow

scraps of the untainted sky

Google and Facebook know how to utilize negative emotions, leading to the new system-wide goal: find personalized ways to make you feel bad

in Adam Greenfield’s Radical Technologies, where he notices that ‘it seems strange to assert that anything as broad as a class of technologies might have an emotional tenor, but the internet of things does. That tenor is sadness… a melancholy that rolls off it in waves and sheets. The entire pretext on which it depends is a milieu of continuously shattered attention, of overloaded awareness, and of gaps between people just barely annealed with sensors, APIs and scripts.’ It is a life ‘savaged by bullshit jobs, over-cranked schedules and long commutes, of intimacy stifled by exhaustion and the incapacity by exhaustion and the incapacity or unwillingness to be emotionally present.’

Omnipresent social media places a claim on our elapsed time, our fractured lives. We’re all sad in our very own way.4 As there are no lulls or quiet moments anymore, the result is fatigue, depletion and loss of energy. We’re becoming obsessed with waiting. How long have you been forgotten by your love ones? Time, meticulously measured on every app, tells us right to our face. Chronos hurts. Should I post something to attract attention and show I’m still here? Nobody likes me anymore. As the random messages keep relentlessly piling in, there’s no way to halt them, to take a moment and think it all through.

Unlike the blog entries of the Web 2.0 era, social media have surpassed the summary stage of the diary in a desperate attempt to keep up with real-time regime. Instagram Stories, for example, bring back the nostalgia of an unfolding chain of events – and then disappear at the end of the day, like a revenge act, a satire of ancient sentiments gone by. Storage will make the pain permanent. Better forget about it and move on

By browsing through updates, we’re catching up with machine time – at least until we collapse under the weight of participation fatigue. Organic life cycles are short-circuited and accelerated up to a point where the personal life of billions has finally caught up with cybernetics

The price of self-control in an age of instant gratification is high. We long to revolt against the restless zombie inside us, but we don’t know how.

Sadness arises at the point we’re exhausted by the online world.6 After yet another app session in which we failed to make a date, purchased a ticket and did a quick round of videos, the post-dopamine mood hits us hard. The sheer busyness and self-importance of the world makes you feel joyless. After a dive into the network we’re drained and feel socially awkward. The swiping finger is tired and we have to stop.

Much like boredom, sadness is not a medical condition (though never say never because everything can be turned into one). No matter how brief and mild, sadness is the default mental state of the online billions. Its original intensity gets dissipated, it seeps out, becoming a general atmosphere, a chronic background condition. Occasionally – for a brief moment – we feel the loss. A seething rage emerges. After checking for the tenth time what someone said on Instagram, the pain of the social makes us feel miserable, and we put the phone away. Am I suffering from the phantom vibration syndrome? Wouldn’t it be nice if we were offline? Why is life so tragic? He blocked me. At night, you read through the thread again. Do we need to quit again, to go cold turkey again? Others are supposed to move us, to arouse us, and yet we don’t feel anything anymore. The heart is frozen

If experience is the ‘habit of creating isolated moments within raw occurrence in order to save and recount them,’11 the desire to anaesthetize experience is a kind of immune response against ‘the stimulations of another modern novelty, the total aesthetic environment’.

unlike burn-out, sadness is a continuous state of mind. Sadness pops up the second events start to fade away – and now you’re down the rabbit hole once more. The perpetual now can no longer be captured and leaves us isolated, a scattered set of online subjects. What happens when the soul is caught in the permanent present? Is this what Franco Berardi calls the ‘slow cancellation of the future’? By scrolling, swiping and flipping, we hungry ghosts try to fill the existential emptiness, frantically searching for a determining sign – and failing

Millennials, as one recently explained to me, have grown up talking more openly about their state of mind. As work/life distinctions disappear, subjectivity becomes their core content. Confessions and opinions are externalized instantly. Individuation is no longer confined to the diary or small group of friends, but is shared out there, exposed for all to see.

Snapstreaks, the ‘best friends’ fire emoji next to a friend’s name indicating that ‘you and that special person in your life have snapped one another within 24 hours for at least two days in a row.’19 Streaks are considered a proof of friendship or commitment to someone. So it’s heartbreaking when you lose a streak you’ve put months of work into. The feature all but destroys the accumulated social capital when users are offline for a few days. The Snap regime forces teenagers, the largest Snapchat user group, to use the app every single day, making an offline break virtually impossible.20 While relationships amongst teens are pretty much always in flux, with friendships being on the edge and always questioned, Snap-induced feelings sync with the rapidly changing teenage body, making puberty even more intense

The bare-all nature of social media causes rifts between lovers who would rather not have this information. But in the information age, this does not bode well with the social pressure to participate in social networks.

dating apps like Tinder. These are described as time-killing machines – the reality game that overcomes boredom, or alternatively as social e-commerce – shopping my soul around. After many hours of swiping, suddenly there’s a rush of dopamine when someone likes you back. ‘The goal of the game is to have your egos boosted. If you swipe right and you match with a little celebration on the screen, sometimes that’s all that is needed. ‘We want to scoop up all our options immediately and then decide what we actually really want later.’25 On the other hand, ‘crippling social anxiety’ is when you match with somebody you are interested in, but you can’t bring yourself to send a message or respond to theirs ‘because oh god all I could think of was stupid responses or openers and she’ll think I’m an idiot and I am an idiot and…’

The metric to measure today’s symptoms would be time – or ‘attention’, as it is called in the industry. While for the archaic melancholic the past never passes, techno-sadness is caught in the perpetual now. Forward focused, we bet on acceleration and never mourn a lost object. The primary identification is there, in our hand. Everything is evident, on the screen, right in your face. Contrasted with the rich historical sources on melancholia, our present condition becomes immediately apparent. Whereas melancholy in the past was defined by separation from others, reduced contacts and reflection on oneself, today’s tristesse plays itself out amidst busy social (media) interactions. In Sherry Turkle’s phrase, we are alone together, as part of the crowd – a form of loneliness that is particularly cruel, frantic and tiring.

What we see today are systems that constantly disrupt the timeless aspect of melancholy.31 There’s no time for contemplation, or Weltschmerz. Social reality does not allow us to retreat.32 Even in our deepest state of solitude we’re surrounded by (online) others that babble on and on, demanding our attention

distraction does not pull us away, but instead draws us back into the social

The purpose of sadness by design is, as Paul B. Preciado calls it, ‘the production of frustrating satisfaction’.39 Should we have an opinion about internet-induced sadness? How can we address this topic without looking down on the online billions, without resorting to fast-food comparisons or patronizingly viewing people as fragile beings that need to be liberated and taken care of.

We overcome sadness not through happiness, but rather, as media theorist Andrew Culp has insisted, through a hatred of this world. Sadness occurs in situations where stagnant ‘becoming’ has turned into a blatant lie. We suffer, and there’s no form of absurdism that can offer an escape. Public access to a 21st-century version of dadaism has been blocked. The absence of surrealism hurts. What could our social fantasies look like? Are legal constructs such as creative commons and cooperatives all we can come up with? It seems we’re trapped in smoothness, skimming a surface littered with impressions and notifications. The collective imaginary is on hold. What’s worse, this banality itself is seamless, offering no indicators of its dangers and distortions. As a result, we’ve become subdued. Has the possibility of myth become technologically impossible?

We can neither return to mysticism nor to positivism. The naive act of communication is lost – and this is why we cry

The articles and videos I first found all backed up what I was seeing on Reddit—posts that asserted a skewed version of actual reality, using carefully selected, out-of-context, and dubiously sourced statistics that propped up a hateful world view. On top of that, my online results were heavily influenced by something called an algorithm. I understand algorithms to be secretive bits of code that a website like YouTube will use to prioritize content that you are more likely to click on first. Because all of the content I was reading or watching was from far-right sources, all of the links that the algorithms dangled on my screen for me to click were from far-right perspectives.

I spent months isolated in my room, hunched over my computer, removing and approving memes on Reddit and watching conservative “comedians” that YouTube served up to me.

The inflammatory language and radical viewpoints used by the alt-right worked to YouTube and Google’s favor—the more videos and links I clicked on, the more ads I saw, and in turn, the more ad revenue they generated.

the biggest step in my recovery came when I attended a pro-Trump rally in Washington, D.C., in September 2017, about a month after the “Unite the Right” rally in Charlottesville, Virginia

The difference between the online persona of someone who identifies as alt-right and the real thing is so extreme that you would think they are different people. Online, they have the power of fake and biased news to form their arguments. They sound confident and usually deliver their standard messages strongly. When I met them in person at the rally, they were awkward and struggled to back up their statements. They tripped over their own words, and when they were called out by any counter protestors in the crowd, they would immediately use a stock response such as “You’re just triggered.”

Seeing for myself that the people I was talking to online were weak, confused, and backwards was the turning point for me.

we’re too far gone to reverse the damage that the alt-right has done to the internet and to naive adolescents who don’t know any better—children like the 13-year-old boy I was. It’s convenient for a massive internet company like Google to deliberately ignore why people like me get misinformed in the first place, as their profit-oriented algorithms continue to steer ignorant, malleable people into the jaws of the far-right

Dylann Roof, the white supremacist who murdered nine people in a Charleston, South Carolina, church in 2015, was radicalized by far-right groups that spread misinformation with the aid of Google’s algorithms.

Over the past couple months, I’ve been getting anti-immigration YouTube ads that feature an incident presented as a “news” story, about two immigrants who raped an American girl. The ad offers no context or sources, and uses heated language to denounce immigration and call for our county to allow ICE to seek out illegal immigrants within our area. I wasn’t watching a video about immigration or even politics when those ads came on; I was watching the old Monty Python “Cheese Shop” sketch. How does British satire, circa 1972, relate to America’s current immigration debate? It doesn’t.

tech companies need to be held accountable for the radicalization that results from their systems and standards.

anyone can be manipulated like I was. It’s so easy to find information online that we collectively forget that so much of the content the internet offers us is biased

Others, though, find it disturbing. When a recent Advertising Age column noted the phenomenon, several readers chimed in to voice their displeasure.

she felt even worse when she was hounded recently by ads for a dieting service she had used online. “They are still following me around, and it makes me feel fat,” she said.

stalked by shoes

the technique is raising anew the threat of industry regulation

at there is a commercial surveillance system in place online that is sweeping in scope and raises privacy and civil liberties issues

Mr. Magness, of Zappos, said that consumers may be unnerved because they may feel that they are being tracked from site to site as they browse the Web. To reassure consumers, Zappos, which is using the ads to peddle items like shoes, handbags and women’s underwear, displays a message inside the banner ads that reads, “Why am I seeing these ads?” When users click on it, they are taken to the Web site of Criteo, the advertising technology company behind the Zappos ads, where the ads are explained.

“When you begin to give people a sense of how this is happening, they really don’t like it,”

Professor Turow, who studies digital media and recently testified at a Senate committee hearing on digital advertising, said he had a visceral negative reaction to the ads, even though he understands the technologies behind them. “It seemed so bold,” Professor Turow said. “I was not pleased, frankly.”

For Google, remarketing is a more specific form of behavioral targeting, the practice under which a person who has visited NBA.com, for instance, may be tagged as a basketball fan and later will be shown ads for related merchandise. Behavioral targeting has been hotly debated in Washington, and lawmakers are considering various proposals to regulate it. During the recent Senate hearing, Senator Claire McCaskill, Democrat of Missouri, said she found the technique troubling. “I understand that advertising supports the Internet, but I am a little spooked out,” Ms. McCaskill said of behavioral targeting. “This is creepy.”

being stalked by a pair of pants

“I don’t think that exposing all this detailed information you have about the customer is necessary,” said Alan Pearlstein, chief executive of Cross Pixel Media, a digital marketing agency. Mr. Pearlstein says he supports retargeting, but with more subtle ads that, for instance, could offer consumers a discount coupon if they return to an online store. “What is the benefit of freaking customers out?”

Dr Sandberg believes we could be living on hard drives along with our digital possessions in the not too distant future, which would allow us to shed the trouble of owning a body. The concept is called "mind uploading", and it suggests that when our bodies age and begin to fail like a worn or snapped record, we may be able to continue living consciously inside a computer as our own virtual substitutes. "It's the idea that we can copy or transfer the information inside the brain into a form that can be run on the computer," said Dr Sandberg. He added: "That would mean that your consciousness or a combination of that would continue in the computer." Dr Sandberg says although it's just a theory now, researchers and engineers are working on super computers that could one day handle a map of all the networks of neurons and synapses in our brains - and that map could produce human consciousness outside of the body.

Mr Sutton is the founder of CultofLess.com, a website which has helped him sell or give away his possessions - apart from his laptop, an iPad, an Amazon Kindle, two external hard drives, a "few" articles of clothing and bed sheets for a mattress that was left in his newly rented apartment. This 21st-Century minimalist says he got rid of much of his clutter because he felt the ever-increasing number of available digital goods have provided adequate replacements for his former physical possessions

The tech-savvy Los Angeles "transplant" credits his external hard drives and online services like iTunes, Hulu, Flickr, Facebook, Skype and Google Maps for allowing him to lead a minimalist life.

- the internet has replaced my need for an address