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jack_fox

Analyzing Google Search traffic drops  |  Google Search Central Blog - 0 views

developers.google.com/...search-traffic-drops

seo

shared by jack_fox on 21 Jul 21 - No Cached
  • If you'd like to extend the 16 month, you could use the Search Analytics API to pull data and store it in your systems.
  • Check top queries in your region and compare them to the queries that you're getting traffic from, as shown in Search Console's Performance report. If there are queries missing from your traffic, check if you have content on that subject and make sure it's being crawled and indexed.
jack_fox

Google categorizes what organic search traffic drops look like - 0 views

searchengineland.com/traffic-drops-look-like-350624

seo

shared by jack_fox on 21 Jul 21 - No Cached
  • With technical issues that are on a page by page basis or an algorithm change like a core update, you would see a slower decline in your traffic, and it would then level off over tim
  • Google has been known to have reporting glitches in Search Console, where you see things bounce back to where they are
  • Note that the issues can be site-wide (for example, your website is down) or page-wide (for example, a misplaced noindex tag,
  • ...1 more annotation...
  • Sometimes changes in user behavior will change the demand for certain queries, either as a result of a new trend, or seasonality throughout the year. This means your traffic may drop simply as a result of external influences.
jack_fox

Google Says Core Updates Can Impact People Also Ask Results - 0 views

www.seroundtable.com/act-people-also-ask-31779.html

seo

shared by jack_fox on 21 Jul 21 - No Cached
  • Google has now confirmed what many have seen, that core updates can trigger PAAs to show up more often or less often.
jack_fox

How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Post... - 0 views

www.sterlingsky.ca/google-posts

seo local & mobile marketing

shared by jack_fox on 21 Jul 21 - No Cached
  • COVID posts and offer posts get more clicks than event posts and update posts.
  • Google posts that contain images which are not stock photos get 5.6x more clicks.
  • If you want more activity from Google posts, include a call-to-action, a sense of urgency, and post about specials or discounts.
  • ...4 more annotations...
  • This post type is text-only (no image) and actually replaces your posts carousel so if you use this type – don’t bother making any other posts as they won’t show up anywhere. The posts stay live for 28 days and then disappear.
  • posts with titles got almost twice the clicks and double the conversions.
  • Photos that contained text in them got almost 4x the clicks compared to photos with no text.
  • The GMB Post types that got the most activity were: Posts about specials or discounts. Posts containing a call-to-action. For example, including “contact us today” in the image or post title. Posts containing a sense of urgency. For example, highlighting that you offer same-day appointments for a dentist.
  • jack_fox on 21 Jul 21
     
    "COVID posts and offer posts get more clicks than event posts and update posts."
jack_fox

Google Knowledge Graph and How it Works - 0 views

www.searchenginejournal.com/...400485

seo

shared by jack_fox on 13 Jul 21 - No Cached
  • Google also states that while the information in the above list might be available directly in their search API, they augment this data considerably internally.
  • There is also a common misconception that Google’s Knowledge Panel is Google’s Knowledge Graph. This is not the case, although the Knowledge panel may represent a subset of data in the graph.
  • A Knowledge Graph is generally described as being made up of “Entities” but Google tends to refer to entities as “Topics” in its public documentation.
  • ...3 more annotations...
  • A new fact about a topic may have to pass some quality threshold before it is added to the Knowledge Graph, but these thresholds are unlikely to be discussed openly by Google.
  • Topics can also be seen in Google Trends.
  • Google also provides a Knowledge Graph Search API as shown above, and surfaces entities in the output of its NLP API.
jack_fox

404 (Page Not Found) errors - Search Console Help - 0 views

support.google.com/...2445990

seo

shared by jack_fox on 13 Jul 21 - No Cached
  • Many (most?) 404 errors are not worth fixing because 404s don't harm your site's indexing or ranking.
  • Don't create fake content, redirect to your homepage, or use robots.txt to block 404s—all of these things make it harder for us to recognize your site’s structure and process it properly.
jack_fox

Google's Inverted Index of the Web - SEO by the Sea ⚓ - 0 views

www.seobythesea.com/...inverted-index-of-the-web

seo

shared by jack_fox on 12 Jul 21 - No Cached
  • If a query contains more than one word, Google will try to return search results that consist of all the pages that contain the union of all of the words found in a query.
  • a page with a query term in a more important place on the page, such as the page title, may rank higher than if the query term was in paragraph-based content on the page.
  • Another Google patent tells us about a different inverted index of the web for complete and meaningful phrases used with phrase-based indexing. This means that Google keeps track of frequently co-occurring phrases on pages of the web (unlike LSI Keywords).
jack_fox

(19) - 0 views

twitter.com/...1379099696707334152

seo

shared by jack_fox on 07 Jul 21 - No Cached
jack_fox

Does Optimizing Content for "Near Me" Work for Local SEO? Sterling Sky Blog - 0 views

www.sterlingsky.ca/near-me-optimization

seo local & mobile marketing

shared by jack_fox on 07 Jul 21 - No Cached
  • adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking.
  • this optimization has a much more drastic positive impact on organic ranking and traffic for “near me” terms than it does for local ranking and traffic from the 3-pack.
jack_fox

What Everybody Ought to Know About Events & Google My Business - Sterling Sky Inc - 0 views

www.sterlingsky.ca/events-google-my-business

seo local & mobile marketing

shared by jack_fox on 07 Jul 21 - No Cached
  • sometimes an event can qualify for a Google My Business (GMB) listing
jack_fox

How to Trigger a Personal Knowledge Panel in Google - 0 views

www.searchenginejournal.com/...410337

seo

shared by jack_fox on 06 Jul 21 - No Cached
  • Correcting those you control is the foundation (think strings and sticky tape), but getting independent parties to add credence is key to joining the dots in such a way that they don’t break.
jack_fox

Google publishes SEO guide to HTTP status codes, network issues and DNS errors - 0 views

searchengineland.com/-network-and-dns-errors-349928

seo

shared by jack_fox on 01 Jul 21 - No Cached
  • 200 status codes guarantee that the page goes to the indexing pipeline but does not guarantee the indexing system will index the page.
jack_fox

To Post or Not to Post: 7 Quick Tips for Google Posts - Moz - 0 views

moz.com/...7-google-posts-tips

seo local & mobile marketing

shared by jack_fox on 29 Jun 21 - No Cached
  • unlike the other three types of posts, COVID posts get their own special spot in the knowledge panel.
  • the average click-through rate on all the posts in our study was half a percent
  • when you are tracking the results from posts, that what you see inside Google My Business Insights is not going to match what you see inside Google Analytics.
  • ...3 more annotations...
  • post justifications only look at posts that were done from the last 60 days.
  • If you love emojis, this is one of the strategies that we saw that actually helped performance on Google Posts.
  • if you made one update post, never posted again, it would stay there for six months and then it would disappear,
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